"Women's Wellness Action from Shibuya" will disseminate actions and enlightenment for women's wellness from Shibuya. Mr. Ono of JOICFP, a public interest incorporated foundation, who is one of the core members of the project, was invited, and Mr. Osada, Director of Future Design Shibuya, who is also the executive committee chairman of the project, reiterated the background of its establishment, the thoughts put into the activities, and the future. We heard about your vision for—
Actions for women's wellness, starting with "awareness"
Osada course, I am also involved in the activities of Women's Wellness Action from Shibuya.
Ono: The first thing that happened was November of last year, at "SOCIAL INNOVATION WEEK." It was the first time that six people, including Shinko, spoke at a talk session called "Thinking about the gender of the Z generation's heart and body." People from different positions and fields gathered to share their thoughts on the current state of society regarding the mind and body of Generation Z, and talk about what they want to do in the future.
SOCIAL INNOVATION WEEK 2021
“Thinking about the sexuality of generation Z’s mind and body”
<SPEAKER>
Asuka Someya | Chairman, NPO Pilcon
Michiyo Ono | Head of Design Strategy Office, International NGO JOICFP
Masayuki Tanaka｜Director, KARADA Internal Medicine Clinic Shibuya
Naohiro Ichiyanagi｜Member of the Shibuya Ward Assembly, Chairman of the Education Committee
Ms. Machiko Kamizono｜Member of the Shibuya Ward Assembly, Vice-Chairman of the Education Committee
Shinko Osada | SIW Executive Producer
So we got excited by talking about things like, "Let's all understand the gender gap," and "Let's all take action for women's wellness."
And from now on, let's spread the importance of living in wellness beyond generation Z.
From there, this project was launched for "International Women's Day" in March of the following year. From this Shibuya, it is like a transmission base, so to speak, to take action for women's wellness. We started with the idea that we should take the initiative to create a form that can be spread throughout Japan and to the world, and to increase the number of wellness actions.
Osada As an JOICFP, you are originally an international NGO, and you are doing support activities for overseas, but there was a time when you had to turn your attention more domestically.
Ono That's right. When we compare countries around the world from the perspective of NGOs involved in international cooperation, we find that Japan still has many problems in terms of women's wellness.
First of all, let them know what Japan looks like from a global perspective. There should be a lot to notice. What is not in Japan for this project? First of all, we are disseminating information to "get noticed" about the current issues in Japan, such as Japan was so ●●.
Osada people and groups participating in this project are all doing their own work, so we have created a common awareness of the issues that each of us feel and what we should do. , I think it's been half a year since the launch.
It's a very wide-ranging problem, so I've been thinking about where and how to tackle it.
But conversely, because it is a wide-ranging problem, it has the potential to attract the interest of most companies and people. However, the current situation is that we don't know what to do specifically, so I hope we can create opportunities for concrete actions.
Expanding friends, the significance of transmitting from Shibuya
Osada myself was not familiar with the term SRHR at first.
What is Ono SRHR? It is often said that S: Sexual R: Reproductive H: Health R: Rights It is an acronym that translates as "sexual and reproductive health and rights." In this project, we will set 12 themes within SRHR and carry out information dissemination and enlightenment activities. The term SRHR covers a very wide range, and includes a wide variety of issues that are closely related to our bodies and minds, such as menstruation, contraception, pregnancy and childbirth, domestic violence, menopausal disorders, sexually transmitted diseases, and the choice not to have children. Contains themes.
In response to such matters, we will send out messages that will encourage you to ask yourself, "Am I really in a state of wellness?" I would like to work while looking for an easy way.
Osada is important to "tell" like that, and at the same time, I think it is also important to increase the number of supporters who will work with us to spread the word. We also need funds to continue our activities, so we would like to increase the number of companies that support us. Making friends like that is very important now.
OnoWhen various people are involved in the project and the number of friends expands under the theme of "wellness," it also means that people from different fields are connecting for action.
Osada 's interesting, isn't it?
How do you think about the significance of sending out from "Shibuya"?
OnoFor us international cooperation NGOs, Shibuya is actually a city that is attracting attention from around the world. The word "KAWAII" is now a common word in the world, and it is also connected to that image. I think that Shibuya is a symbolic town in the sense that it is a place where young people gather, but things that resonate with younger generations, for example, resonate with people in their 50s, 60s, and 70s, and are popular. First of all, a movement related to women's wellness will occur in Shibuya, and by disseminating this movement, a chain of "Let's make us a wellness town" will occur throughout Japan, and it will be disseminated not only in Japan but also to the world. Well, I think we can create a movement.
It is our vision at JOICFP that we want to make the world wellness, so we are very excited to be able to do it from Shibuya.
Valuing the feeling of excitement, involving a variety of people regardless of gender
Osada kind of long-term vision do you have?
OnoNowadays, the femtech business is increasing in various forms, and I think it is very significant for various companies and organizations to collaborate on this theme. However, it's not just about connecting physically, but what we're upholding is "Wellness Action", so in order for that to continue, I want to cherish everyone's excitement. It's important to study seriously, but if it's not fun, the action won't chain and it won't last.
In addition, I find it very interesting to be able to work with Future Design Shibuya in terms of involving diverse people and creating a chain.
As for the significance of Osada Future Design Shibuya 's participation, I think that the element of creating new innovation by cross-cutting industry, government, academia, and citizens is strong, so I think it's important to do something with a company alone. Rather, I think it is important to think about what we can do within horizontal connections and put them into practice.
Also, with that as a model, I would like to aim to roll it out in various ways in various places and various connections.
That's why I want to continue to be invited to various places, send out messages, and get to know more and more.
OnoWhen it comes to diversity, we deliberately named our project "Women's," but we don't think it's an activity just for women. By focusing on the female sex, I think that sexuality and gender can be imaged for the first time, and that men can also be aware of it. You place a lot of importance on that.
Osada: Some people often say, "I'm a man, so it doesn't matter to me." For example, what would you do if something happened to your wife? It is very important to change the consciousness of men.
Ono: I would be happy if more men thought of this as something that happened to them.
< Summary >We want to conduct sincere activities without leaving anyone behind.
Osada: So, it's been a while since we're talking like this, but thank you very much for your meaningful talk.
Looking back, I learned a lot from the talk session at last year's SOCIAL INNOVATION WEEK. There are a lot of things I don't know, and I also want to listen to various information, convey it to people, and turn it into concrete action.
Under such circumstances, I believe that it is possible to collaborate with professionals like Mr. JOICFP, create a relationship of trust, and bring about a truly new form of innovation by involving local communities and companies. It's still a small organization, but I think that making this a better form is not only from the standpoint of Future Design Shibuya, but also personally, it's my life's work. Maybe everyone involved, right? (smile)
Ono: Yes. All the members of the executive committee have become their life's work (laughs).
Osada, it probably won't last. In that sense, I really feel that I have changed because of this encounter.
Also, that's why, for example, even if we receive an offer from a company saying ``I want to do something like this,'' we don't always accept it. There are times when I refuse, saying, "That's a bit off-topic." On the other hand, even if I receive an offer that I think is good, there are times when everyone on the project team says, "Isn't that wrong?"
It is often a very difficult decision to refuse when a company wants to give money, but there are also things that must be carefully observed.
Ono Yes, always be serious and sincere. I want to do it without lying. Of course it's hard to say no. However, if there is a direction, a little lack of diversity, or there is a risk that the information is not correct (creating misunderstandings), it is necessary to make a decision to refuse. We want to create a wellness society in which no woman is left behind. I want to If that is not clear, you cannot support only one side.
Osada would like to create an organization that is trusted by many people by working together with members who can honestly exchange opinions and carry out unbiased activities. Sincerely, I want to move toward my goal little by little.
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