Issue/Aim
To solve the problem of Shibuya, which is a tourist destination but lacks synonymous souvenirs, by purchasing souvenirs, part of the sales will be returned to the town, and the experience value of being able to easily participate in social actions will be provided to companies and towns. Created by collaboration items with.
Achievement
・Produce more than 20 types of items in collaboration with various companies and organizations
・ Cumulative fund amount 1,719,962 yen Number of sales/distribution Approximately 30,000 items Cumulative amount returned to the town 962,150 yen (June 2019 to March 2023)
seating arrangement
Project team:
Future Design Shibuya / EVERYDAY IS THE DAY
Supporter:
Asahi Breweries / Adastria / atmos / Exeo Group / Shibuya Font / Daikin HVAC Solution Tokyo / DAZN / Tokyu Group / Bandai Namco Music Live / BMW / etc.
SHIBUKURO is diverse in shape and design
The common colorful tag marks the area.
"Shibuya"'s "Fukuro" = SHIBUKURO is an official souvenir of Shibuya Ward, produced in collaboration with companies and organizations that agree with the idea. There are many different shapes and designs, but the common colorful SHIBUKURO tag is proof of their support for the project.
More than 20 collaboration items have been produced so far, and part of the profits is returned to the region as a fund.
(*As of March 2023)
Through collaboration with various companies and organizations, we have produced and sold more than 20 items so far. Part of the sales will be pooled as the "SHIBUKURO Fund" and will be used to solve various problems in the area in line with the seven areas listed in the basic concept of Shibuya Ward. In 2021, the funds will be used for activities to erase graffiti in the ward and to run a course on anti-graffiti measures.
SHIBUKURO Official Site
https://shibukuro.jp
SHIBUKURO online store
https://shibukuro.stores.jp
