Issue/Aim
Solving and raising awareness of women's mental and physical health issues
Achievement
Forming a WWAs community with a strong interest in women's empowerment and wellness
・100 individual supporters
・Total number of social media followers of individual supporters: 1,270,000
seating arrangement
Member: Future Design Shibuya / Shibuya Ward Tourism Association / JOICFP
Corporate Supporter: Goldwin
Supported by: Shibuya & Omotesando Women's Run / LIFE TUNING DAYS / White Ribbon Run / JDSF BREAKING B-Girl SUMMIT
Media Partner: voicy
(2023 actual results)
Initiatives with corporate supporters
Starting in fiscal 2023, we will establish a "Corporate Supporter" system in which companies will support the WWAs philosophy and jointly send out messages to improve women's wellness.
In the first year, Goldwin Inc. was welcomed as a supporter, and together with the brand "DANSKIN," the campaign promoted "improving the wellness of mind and body through sports" throughout the year.
<Initiative with Goldwin Inc. "DANSKIN">
◯ Planning and implementation of joint events (August 2023)
◯ Content planning and dissemination at SOCIAL INNOVATION WEEK (SIW2023) (November 2023)
- Booth exhibits, workshops and conference sessions
◯ Appearance and message on Voicy channel during International Women's Day Month (March 2024)
◯ Reports on WWAs' Instagram posts and activities
Initiatives aimed at younger generations at "TGC teen"
In November 2023, at the girls' festival for "Reiwa teens" produced by Tokyo Girls Collection (TGC), "TGC teen 2023 Winter supported by SIW2023," we appeared on stage and set up a booth at the venue to help improve the physical and mental wellness of the teen generation.
On stage, WWAs supporter and Shibuya Ward Councilman Yuki Hashimoto, WWAs Executive Committee members, and SIW2023 student ambassadors appeared. Through a quiz involving MC Crazy Magnet and the teens in the audience, they raised awareness of the dangers of excessive dietary restrictions and the importance of proper dieting.
Voicy Channel "Our Wellness Action"
In November 2023, we launched the Voicy channel "Our Wellness Action" as part of our social action with Voicy Inc.
Voicy personalities, supporters, and experts are invited as guests to share their experiences and opinions on themes such as women's health issues and career concerns. Listeners who hear a variety of experiences and thoughts are given the opportunity to re-examine their own minds and bodies and think positively about the life that is right for them.
Initiatives with Voicy Inc. for International Women's Day
In 2024, we will hold a WWAs Supporter Meetup event, inviting individual supporters of WWAs, companies, and Shibuya Ward council members. We also held a special discussion in advance of International Women's Day in collaboration with Voicy Inc.
There will also be a group discussion among supporters and companies about women's health issues that they would like to address in the future.
Women's Wellness Action from ShibuyaOfficial Site
https://womens-wellness-action.com
