The project, which was launched by KDDI, Future Design Shibuya, and the Shibuya City Tourism Association, will welcome 32 companies and organizations such as Tokyu and PARCO as partners, and will make the entire Shibuya Ward a city of "5G entertainment" in the future. As a kick-off event, an XR experience using au 5G and a live music experience event were also held.
Shibuya 5G Entertainment Project Press Conference
January 24 (Friday) The 5th generation mobile communication system "5G" (hereinafter referred to as "5G") scheduled for March 2020 by KDDI Corporation, Future Design Shibuya Co., Ltd., and Shibuya Ward Tourism Association. Prior to the start of 5G), the "Shibuya 5G Entertainment Project" was launched to make the city of Shibuya more interesting by making full use of technology specialized in entertainment. 32 famous companies, brands and organizations such as Tokyu Corporation, PARCO Co., Ltd. and Bay Cruise Co., Ltd. who agreed with the idea participated in the project.
In the future, by fusing the assets of each company with au 5G, we will deepen various cultures such as entertainment that Shibuya has, such as art, music, and fashion, and carry out efforts to liven up the city.
At the press conference held at GG Shibuya Mobile esports cafe & bar (Shibuya PARCO 6F), Ken Nagatanibe, Shibuya Ward, Kei Morita, Managing Executive Officer, KDDI Co., Ltd., Chika Wakatsuki, Future Design Shibuya General Incorporated Association , KDDI Co., Ltd. Business Aggregation Headquarters Aggregation Promotion Department Manager Kohei Shigeta, Future Design Shibuya Director / Shibuya Ward Tourism Association Representative Director Jungo Kanayama, Shibuya Ward Dogenzaka Shoten Promotion Association Chairman Kenji Onishi will be on stage did.
At the press conference, Mayor Hasebe first said, "Shibuya Ward in 2020 has reached a major milestone, such as the holding of a major global event called the Olympic and Paralympic Games and the 100th anniversary of the Meiji Jingu Shrine."
"As a ward, we are promoting the creation of a city where new values and culture can be transmitted while mixing various things such as nationality and gender.
With the launch of this project, we have been able to create a starting point for open innovation in the city. Shibuya Ward has set the goal of transmitting new values and culture to the world based on diversity, but with the launch of this project and the support of many companies, something concrete I'm excited to think that something like that will actually happen. If it is in line with the basic concept of Shibuya Ward, we will push our back as much as possible. I would like to liven up this city together while mixing in "Shibuya, a city that respects diversity". "
"As KDDI, we would like to actively develop au 5G in Shibuya Ward and make various efforts toward the formation of creative culture in Shibuya Ward through the project," said Mr. Morita, "with more than 30 project participating companies. We will continue to provide new entertainment experiences together. "
On the other hand, Mr. Wakatsuki, who also has the title of Child-rearing Neubora Ambassador in Shibuya Ward,
"I hope that Shibuya, which advocates diversity, will become an entertainment city not only for young people but also for moms and children. As we study 5G, the world will be incomparable to the evolution of communication technology so far. Shibuya is trying to put such amazing technology into the city, and if that happens, it will be a city that children want to go to play, "he said from the perspective of the child-rearing generation. I did.
Next, Mr. Shigeta talked about the project to change all of Shibuya Ward into an exhibition.
"Shibuya is a city where people with high fashion sensitivity gather, and a place where more people gather. In September last year, we created the" Shibuya Entertainment Tech Promotion Project "with Shibuya Ward, and we have been discussing it at open conferences. Is also in line with KDDI's purpose of focusing on the entertainment field, so we can try and make errors together.
Since the project was launched, we have provided entertainment experiences for the 5G era every month, but we also faced things that we could not do on our own. Such problems can be solved by forming partnerships with the ward and participating companies, and we can create the future together. In the future, I would like to work on new things with this member. "
Kanayama said, "By making full use of technology, even the parts restricted by laws and ordinances can be used dramatically. We experimented with you, and from among those possibilities, new services, entertainment, and new security aspects that accompany it. I want to create safety and security. "
Mr. Onishi said, "Shibuya is really blessed now while we are dealing with shopping streets all over the country. If we can convey the goodness of the shopping streets to our customers by using new technology from that Shibuya, That will increase the mobility of the city. "
au 5G Experience Event ~ Shibuya 1964 to 2020 ~
In addition, an au 5G portable base station will be installed in front of Hachiko, one of Shibuya's landmarks, for two days only on January 24th (Friday) and 25th (Saturday), and in the surrounding special booth, 1964 "Au 5G Experience Event-Shibuya 1964 to 2020-" was held, where you can make a time trip to Shibuya in the year.
At the booth, participants will experience the XR content created by Rhizomatiks Co., Ltd. based on the 3D VR data provided by the general incorporated association 1964 TOKYO VR.
Using the AR app "STYLY AR" installed on the au 5G terminal, some of the participants who saw the "nostalgic scene of Shibuya" revived in the present age know the time when they talked about the memories of the past with deep emotion. The appearance of the younger generation who was surprised that the generation and the statue of Hachiko were installed in a different place from now.
This “going back to the past with the latest technology” experience enabled by au 5G's “high-speed, high-capacity” communication has greatly felt the potential of entertainment in the future 5G era.
Furthermore, at the tourist information center "Aogaeru" (commonly known as "Aogaeru"), which is another symbol of Hachiko-mae Square, there are 3 services such as customer service by AI clerk with domestic and overseas partner companies, guidance on au 5G initiatives in Shibuya, and guidance on expansion experience measures. It will be held at any time for a limited time until the 31st of March.
