SOCIAL INNOVATION WEEK, a social innovation festival held in November 2023. In order to connect the ideas generated there to a better future and actions, Our Wellness Action (hereinafter referred to as WWA), which aims to improve women's wellness, held a meetup event with WWA leaders.
A collaboration with Hanamaru Udon, which held a workshop at SIW2023. Following discussions at the "Shibuya Udon Update Workshop" at SIW2023, WWA leaders active in a variety of fields gathered at the newly renovated Hanamaru Udon Hatchobori store, where they exchanged opinions with company representatives while experiencing the new interior and menu.
"Thinking about the future of food and our wellness"
Date and time: June 8th (Sat) 18:00-20:00
Location: Hanamaru Udon Hatchobori store
SIW2023 Workshop Contents: https://social-innovation-week-shibuya.jp/2023/timetable/event/is27
First, Director of Future Design Shibuya General Incorporated Association, Osada, gave an opening speech, and the participating WWA leaders introduced themselves. They shared their activities, their enthusiasm as leaders, and the issues they would like to address to improve women's wellness.
Next, greetings were given by everyone at Hanamaru Co., Ltd., followed by a speech from President and CEO of Hanamaru Co., Ltd., Mr. Maeda, who spoke about the company's history, his thoughts on the rebranding, and his expectations for the event.
After that, everyone sampled the new menu items and experienced the entire process from ordering to eating the food.
The experience took place in a friendly and relaxed atmosphere, as if enjoying a casual meal with close friends.
After the experience, everyone shared their thoughts on the new store's interior and menu. A wide variety of opinions were exchanged from a variety of perspectives, including a female one.
With oden now added to the menu, former soccer player and OPT founder Shiho Shimoyamada said, "I'm happy that we now have more opportunities to consume protein."
She says that from the perspective of sports and body management, she would like the nutritional information to be clearly stated so that people can eat foods with peace of mind.
"I would like to know the amount of noodles in grams. Also, I think it would be easier to eat if everyone could see the nutritional information at a glance when ordering."
Also, while many leaders were pleased that being able to choose the size of the udon and the increased number of side dish options meant that "you can now eat a little bit of everything," some also commented that "it's somehow embarrassing to have to carry so many plates on a tray."
Rika Yahara, who works as a model and beach handball player, said, "I'm happy that the shapes of the tableware and other elements are designed so that women can enjoy themselves freely without worrying about what others think."
Many other opinions were also exchanged regarding the design and construction of the store. For example, one idea was suggested: "How about using stylish wallpaper" so that women can relax and enjoy their meal even if they are alone.
Representatives from companies also participated in the discussion, asking the leaders directly questions about things that concerned them and sharing their opinions with each other.
The meetup event was the first opportunity for WWA leaders to interact face-to-face.
People active in a variety of positions and fields gathered together to seriously consider and discuss "what is the best way to eat for the mind and body of people living in modern society."
WWA will continue to work with leaders and other supporters to create a society in which women can live healthy lives both physically and mentally and be themselves.
We would like to thank Hanamaru Co., Ltd. for their cooperation in providing the venue and planning the content for this event, and to everyone who participated.
<To all participants>
Hiroko Ikeuchi (Makeup artist)
Nozomi Ichikawa (Founder and Director of Polaris, a non-profit company)
Reiko Ogasawara (former NBA dancer)
Akane Koga (Founder of MANIAC MONDAY Inc.)
Shimoyamada Shiho (former soccer player/OPT founder)
Yumiko Nishi (Shibuya Ward Tourism Association PR Manager)
Kai Matsuda (CEO, BizScribble Inc.)
Ai Watanabe (H-7 HOUSE LLC)
Rika Yahara (Model/MC/Desert Runner/Beach Handball Player)
