The Shibuya Smart Drinking Project, which works in collaboration with companies and universities to solve social issues in Shibuya Ward and create a society where diversity in drinking habits is respected, held a "Smart Drinking Seminar for New Employees" for new employees of Tokyu Corporation on April 4, 2024.
This year marks the second time that the Smart Dori Seminar has been held at Tokyu Corporation. New employees looked nervous as they listened to the lecturer's talk with concentration.
The seminar explained basic alcohol knowledge, such as how alcohol is broken down and the stages of intoxication, how to deal with alcohol effectively, and banquet etiquette. It provided useful information about alcohol that working adults want to know but rarely have the opportunity to learn, timed to coincide with people entering the workforce and encountering more alcoholic situations. During the seminar, a patch test was also conducted to easily check alcohol tolerance based on changes in skin color. Participants compared their own skin color with that of those around them and had conversations about how to deal with alcohol.
This year, we collaborated with Sanwa Shurui Co., Ltd., which is working toward the same goal of promoting "responsible drinking," and trialed the "Nomity Alcohol Predisposition Test Kit." Genetic testing allows you to learn more about your own alcohol predisposition, making it possible to find out what diseases you are prone to and what is best for you to drink. Knowing the predispositions of others allows you to understand the differences between their drinking habits and your own, which can help prevent alcohol harassment, such as forcing others to drink.
Through the Smart Drinking Seminars, the Shibuya Smart Drinking Project aims to help create a society where each individual can drink in moderation to suit themselves, where they can deal with alcohol in a smart way, and where diversity is accepted.
Overview of the Shibuya Smart Drinking Project
This project was born out of the efforts of Future Design Shibuya and Sumadori Inc. (Head Office: Tokyo, President: Tetsuya Takahashi), a joint venture between Asahi Breweries Ltd. and Dentsu Digital Inc., and is driven by the connections between Shibuya-based companies and local governments. By collaborating with companies, universities and organizations to hold seminars, various workshops and information events to raise awareness of responsible drinking, we are working to solve social issues and realize a society where diversity in drinking habits is respected.
Shibuya Smart Drinking Projecthttps://shibuya-smartdrinking.jp/
Sumadori Co., Ltd.
https://www.asahibeer.co.jp/smartdrinking/company/
Sanwa Shurui Co., Ltd.
https://www.sanwa-shurui.co.jp/
Daibarabo LLC (Nomity distributor)
https://diverlabo.com/
Alcohol Propensity Test Kit Nomity
https://alcohol-kensa.nomity.jp/
