Together with partner companies and organizations, we will introduce examples of how we are creating opportunities for children to experience, shine, and connect with street sports!
"Next Generations," a street sports project managed by Future Design Shibuya with the aim of promoting street sports and raising awareness of etiquette, and allowing young people to actively participate, has launched a total of four projects in 2023, together with partner companies and organizations, in Shibuya, including the Next Generations Challenge, which creates opportunities to experience street sports; the Next Generations Games 2023, a place where children can shine; the Next Generations Elite Camp & Awards 2023, an opportunity to hone the skills necessary to be successful athletes; and the Shibuya Sports Academy 2023, a course to train sports producers.
Next Generations Challenge
The Next Generations Challenge aims to popularize street sports and works in conjunction with public spaces and events to create opportunities for children to experience street sports.
This year, special lecturers were invited to the Children and Youth Center Friends Honcho (6-6-2 Honcho, Shibuya-ku, Tokyo), a place for children to gather, and trial sessions for double dutch, freestyle football, and parkour were held. In particular, the double dutch trial session was held multiple times, and the participating children were given the opportunity to present the results of their training.
In addition, we held a double dutch experience event at Shibuya East Exit Halloween held at Shibuya Stream (3-21-3 Shibuya, Shibuya-ku) in October 2023, and a double dutch, breaking, freestyle football, and parkour experience event at the 46th Kumin no Hiroba held at Yoyogi Park in November. In addition, we also held the "Seiketsunagari" project in collaboration with Kao Biore, which supports connections between "people and people" and "people and society" through the skin.
*For more information on Kao Biore and Next Generations' "Seiketsunagari" initiative, please visit nextgenerations.jp/news/bioreandnextgenerations/
Next Generations Games 2023
The Next Generations Games is a battle-style street sports championship held as a place where U-15 children who are active in street sports can shine. The Next Generations Games, which began in 2018 and is being held for the sixth time this year, will be held in conjunction with "TOKYO Moshimo FES Shibuya 2023" held at Yoyogi Park in September 2023. In addition to the three previous events of breaking, double dutch, and hip hop, freestyle football has been added, and about 100 athletes from all over the country have gathered.
In addition to the battles, the event also included a street sports experience session and a special showcase by guest performers, and on the second day of the event, a special showcase was held featuring the athletes who made it to the Top 4.
Next Generations Elite Camp & Awards 2023
The Next Generations Elite Camp & Awards 2023 was held in March 2024 by invitation only for the top four athletes in each category at the Next Generations Games 2023. The Next Generations Elite Camp & Awards is a one-day workshop where participants learn the "mind, technique, body, and wisdom" necessary to become a top street sports athlete who will be active on the world stage in the future. In addition to acquiring knowledge, the event is also an opportunity to connect with athletes from other categories who they do not usually have much contact with, and parents are free to watch. It is an event that is highly satisfying for both children and parents.
※Next Generations Elite Camp & Awards 2023 Implementation Report: https://fds.or.jp/report/838/
Shibuya Sports Academy 2023
Shibuya Sports Academy is a school event for high school to university students to develop talent for producing sports. This project is divided into two semesters. In the first half of this year (September to October 2023), a collaboration project with TikTok was held, in which the creator "Sonosan" was invited as the instructor, and students produced a Shibuya Halloween manners awareness video that included street sports elements.
*Shibuya Sports Academy2023 First Half Report: https://www.nextgenerations.jp/news/shibuyasportsacademy2023_1streport/
In the second semester (January to March), a curriculum was implemented to learn about the planning and management of sports events. An organizer who is also an active athlete and actively promotes his own sport was invited as a lecturer. Using the know-how of event planning acquired in the classroom, students organized the "CROSS CULTURE SESSION," a battle showcase event for street sports that transcend the genres of breaking, double dutch, freestyle football, and freestyle basketball, at Yoyogi Park's Keyaki-namiki Avenue on Sunday, February 18th. This event was also linked to the 5th JDSF All Japan Breaking Championships (sponsored by the Japan Dance Sport Federation), which was held at the NHK Hall from Saturday, February 17th to Sunday, February 18th, and was an initiative that also led to the promotion of the tournament.
ABOUT
Management: Future Design Shibuya General Incorporated Association/Next Generations Executive Committee
Grant: The Nippon Foundation
Sponsors: Valuence Group / Valuence INFINITIES / Ajinomoto Co., Inc. / Shibuya Television Co., Ltd. / Tokyu Corporation / Tokyu Real Estate Co., Ltd. / Biore / Boomer Co., Ltd.
Sponsored by: Shibuya Ward / Shibuya Ward Board of Education
Management cooperation: Sports Biz Co., Ltd. / IAM Co., Ltd. / OVER THUMPZ Co., Ltd.
About Next Generations
Focusing on the "next generation" who is the leader in expanding the possibilities of Shibuya and the city, we are proud to create a place where the "next generation" can "encounter" sports, "learn" from sports, and "shine" with your favorite sports. This is a “next generation” sports scene creation project that was launched in 2018 through industry-government-academia-private partnerships to design a city that can be used for sports. Shibuya, the origin of fashion and culture, is also a city where ancestors have pioneered street sports and their culture. We will recreate the place (playground) that has been lost with the development of the city, promote street sports and enlighten the manners, foster a sports culture unique to Shibuya, and aim to revive as "Shibuya = Mecca of street sports".
Next Generations https://nextgenerations.jp
Instagram https://www.instagram.com/nextgenerationsjp/
Official YouTube channel https://www.youtube.com/channel/UCAZs1wIlh7wTC0qdlcA4lIA
About Valuence Group
The Valuence Group's purpose is "Circular Design for the Earth and Us," and as a "Circular Design Company," we aim to reduce waste and realize a circular society.
We operate reuse businesses both domestically and overseas, with over 130 stores nationwide, including brand purchase stores "Nanboya" and "BRAND CONCIER," antique and art purchase store "Kobutsu Hakkodo," B2B auction store "STAR BUYERS AUCTION," pre-owned brand shop "ALLU," and sports team authorized auction store "HATTRICK Auction."
Valuence Group https://www.valuence.inc/
X (old Twitter) https://twitter.com/valuence_group
About Valuence INFINITIES
This unique team brings together Breakin', which is attracting attention as an official event in the 2024 Paris Olympics, and the elite of HIPHOP, which can be said to be the representative of street dance. The director is STEEZ, who became the first Japanese to win the world's highest peak breakdancing "Battle of the Year" and achieved an unprecedented three consecutive victories. In their first participation in the 22-23 SEASON, they generously showed off their high individual skills in the CYPHER ROUND and won third place, but finished the regular season in 9th place overall.
The team's second season, 23-24 SEASON, has the slogan "Break Through" as they break down all barriers, including common sense in dance and their own limitations, aiming to compete in the CHAMPIONSHIP and win.
Valuence INFINITIES https://valuence-infinities.com/
YouTube https://www.youtube.com/@ValuenceINFINITIES
Instagram https://www.instagram.com/valuence_infinities/
X (old Twitter) https://twitter.com/V_INFINITIES
TikTok https://www.tiktok.com/@valuence_infinities
About Ajinomoto Co., Inc.
Ajinomoto Co., Inc. has a purpose of "Contributing to the well-being of people, society and the planet through AminoScience® (*1)" and is working on ASV (Ajinomoto Group Creating Shared Value), an initiative to realize the co-creation of social and economic value through business. As one of the activities that is characteristic of the Ajinomoto Group, which is well-versed in the functions of amino acids, we have been carrying out nutritional support activities utilizing the "function of amino acids" such as the Victory Project® (*2) that was launched in 2003 to support top athletes in Japan, including the provision of our group products such as Amino Vital® and Kachimeshi® (*3). We will continue to support various people with delicious food and amino acids and contribute to their well-being.
AJINOMOTO PARK Winning Meal Site https://park.ajinomoto.co.jp/special/kachimeshi/
AJINOMOTO×SPORTS Official Website https://www.ajinomoto.co.jp/sports/
AJINOMOTO×SPORTS X account https://twitter.com/aji_spo
*1 A general term for the diverse materials, functions, technologies and services obtained through research and implementation processes that thoroughly focus on the functions of amino acids. It also refers to the Ajinomoto Group's unique scientific approach that connects these to solving social issues and contributing to well-being.
*2 Sports nutrition guidance and conditioning support activities using amino acids to help top athletes achieve their aspirations.
*3 Ajinomoto Group's original nutritional program that uses amino acids to provide the nutrients needed to achieve the body and condition you desire, in a delicious and easy-to-consume form consisting of "meals" and "supplementary foods."
About Shibuya Television Co., Ltd.
Shibuya Television has supported the creation of many trends by connecting people with each other and people with companies through the operation of facilities such as eight large street visions and four live concert halls, and event production utilizing the local community network. Shibuya, which still has a strong transmission power, is expected to grow and develop significantly as a city that attracts more attention.
We believe in this possibility and want to further strengthen the connections between people and support activities that spread dreams for the future in various ways.
About Tokyu Corporation
The Tokyu Group is currently made up of 224 companies and five corporations (five of which are listed on the stock exchange) with five business fields. As the core company, Tokyu Corporation has been working for many years in various fields closely related to people's daily lives, with "urban development" at the core of its business.
About Tokyu Real Estate Corporation
"PROJECT LIFE LAND SHIBUYA" is an initiative by Tokyu Land Corporation in the greater Shibuya area based on the concept of "Let's start with people." Through co-creation with diverse people and companies and the creation of mechanisms and spaces for interaction, we will circulate "creation," "dissemination," and "accumulation," and build partnerships and alliances with people and companies who empathize with us. By fiscal 2024, we plan to open four projects in the Shibuya Sakuragaoka, Harajuku/Jingumae, Daikanyama, and Yoyogi Park areas. By linking areas in the greater Shibuya area, we will increase the appeal of the city from a long-term perspective.
PROJECT LIFE LAND SHIBUYA https://life-land-shibuya.com
Urban development in the greater Shibuya area https://www.tokyu-land.co.jp/urban/area/shibuya.html
About Biore
Kao Corporation's skincare brand "Bioré" will launch "Seiketsunagari" in November 2023 in collaboration with the General Incorporated Association Future Design Shibuya, an initiative to connect diverse people with society through clean skin. In response to social issues in Shibuya Ward after COVID-19, we will realize "Seiketsunagari", a future filled with "real connections" with cleanliness as the starting point.
Biore's vision: "Let's connect in Shibuya"
https://www.kao.co.jp/biore/about/action/2023/#action13
Kao Biore and Next Generations launch "Seiketsunagari" initiative
https://fds.or.jp/news/824/
About Boomer Corporation
A creative agency based in the Shibuya/Harajuku area since the 1990s that has been widely involved in street culture such as sports, fashion, music, and art, as well as board sports culture such as skateboarding, snowboarding, and surfing. In 2019, it joined Future Design Shibuya as a special regular member, and in 2021, it launched, planned, and produced the project "SHIBUYA PLAYGROND," which expands the possibilities of sports in cities and parks.
