On June 20th, at TOKYO CULTURE CULTURE, we invited member companies and organizations of Future Design Shibuya, as well as related companies and organizations, and held a business briefing session for FY2023.
With more than 100 people attending, it was a lively and meaningful event, sharing the thoughts and visions put into each project that FDS is promoting, and meeting up with other visitors.
INDEX
– Greetings from Representative Director Koizumi and Director Osada
– Explanation of each FDS project
(You can also refer to the document PDF at the time of presentation)
– Introduction of new member companies
– Introduction of award-winning projects in 2022
– Daikin Matsumoto × FDS Osada Cross Talk
– Greetings from Shibuya Ward Mayor Hasebe
– Director Nagasawa Future Designer Natsuo Sato Chiaki Hayashi Deputy Mayor Sawada Greetings
– Next Generations Performance
– Closing remarks
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Greetings from Representative Director Hideki Koizumi
“I hope this place will be an opportunity to create new collaborations today.”
Greetings and policy explanation for 2023 from Shinko Osada, director and secretary general
We talked mainly about co-creation cases with member companies and specific ways to participate in FDS projects.
Future Design Shibuya Kanayama and Kogane explain the Social Innovation Week (SIW) project
“I would like to upgrade this year’s SIW with a focus on ‘networking’, ‘student collaboration’ and ‘diversity’.”
Mr. Yamaba from Future Design Shibuya explained about the student collaboration project.
“From this year, we have created a system that allows students to participate in FDS project management in earnest. Please let us know."
Future Design Shibuya Morita explained about the Shibuya 5G netatetainment project
"This year, I would like to combine the three of 'Metaverse', 'AR/XR' and 'NFT' with the city of Shibuya and carry out a co-creation project that can contribute to the solution and development of the city."
Future Design Shibuya Akiba and Nakamura explain the playground business
“I want to expand the possibilities of sports in towns and parks.”
“We will create a place for the next generation of street sports to meet, shine, grow, and learn from each other.”
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Future Design Shibuya Yamamoto explains about the project of Sasaha Tahatsu Machi Lab
“We would like to continue to nurture the community by matching the region with companies/organizations. Interested companies are welcome to participate.”
Future Design Shibuya Sawada explained about the project
"This year, in addition to holding `` TOKYO Moshimo Festival Shibuya '', we would like to carry out multifaceted efforts such as teaching children about disaster prevention and posting enlightenment advertisements for visitors throughout the year."
Future Design Shibuya Saiki explains about "Mirai no Library", the third place for children
"This project is open to all FDS member companies. Those who have programs for children, those who want to convey their company's work to children, or those who have personal hobbies or special skills. I am looking forward to working with you to bring the program to the children.”
Kobayashi from Future Design Shibuya explains Women's Wellness Action from Shibuya
“This fiscal year, we are looking for corporate supporters with the aim of“ improving the wellness of working women. I would like you to use it to create a space.”
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Next, we would like to introduce the companies that have participated as member companies from this year.
Mr. Takeo Yatabe, Mawari Co., Ltd.
Mr. Atsushi Shimizu, Asahi Broadcasting Group Holdings, Inc.
Goldwin Co., Ltd. Mr. Koji Yamaya
TOKO Co., Ltd. Ayumi Miura
Shinto Naito, Super Massive Global Co., Ltd.
Next, we introduced an award-winning project in co-creation business with FDS.
Sumadori Co., Ltd. Mr. Hajime Motoda
"Smad River Shibuya" won the Japan Marketing Award Grand Prix.
"There are two reasons for the award: one is 'diversity' and the other is 'collective impact'. The activity to eradicate inappropriate drinking through cooperation between industry, government, and academia using the FDS platform was also highly evaluated. ”
Mr. Kazuhiko Nakama, KDDI Corporation
"Virtual Shibuya" won four awards: Shogakukan DIME Trend Award Gold Award, The WEBBY AWARDS 2022 Webby Winner, MAD STARS 2022 Crystal Award, and LONDON INTERNATIONAL AWARDS 2022 Gold Award.
“I think that virtual Shibuya was able to gather people because it was a metaverse with the banner of 'Shibuya.' I think that"
Next, there was a cross talk between Mr. Kenji Matsumoto of Daikin HVAC Solution Tokyo Co., Ltd., who has been involved in various initiatives with FDS, and FDS Osada.
“We have been participating as a member company of FDS since 2019, and have been working with Shibuya Ward through FDS, such as installing air purifiers at live houses in Shibuya Ward during the corona crisis. I have been working on things like
However, after that, SIW in 2022 was a big turning point for Mr. Matsumoto.
“I gave a presentation at the session on climate change at SIW2022. What I learned from that was not only that I was able to do PR from the so-called corporate perspective, but also learned about what young employees can do as individuals for society. It was great to be able to do it and grow.
And I was impressed that the idea I talked about in the SIW 2022 talk session was realized in June of the following year as a measure to reduce CO2 in Shibuya Ward as an energy-saving home appliance purchase campaign.”
On the other hand, Osada said, ``At first, I participated with the intention of selling products, but now I bring in young employees and think about how companies should face the community. I feel that Mr. Matsumoto himself has changed greatly while participating in FDS activities."
Mr. Matsumoto also said, "In the future, we will add Daikin's technology to the city of Shibuya, which boasts diversity, and promote the 'Daikin x Shibuya Project' to visualize the 'health status of the city' with the accompaniment of FDS. I want to,” he also talked about his specific vision for the near future.
Next was a greeting from Mayor Hasebe, the founder of Future Design Shibuya.
"Over the next 20 years, we will rebuild 22 schools in Shibuya Ward. At that time, we would like to open the school to the community and transform it into a place rooted in the community. At the new school, we will reconsider what we have learned so far. , I hope that we can co-create by combining the resources and technologies that everyone has when introducing cutting-edge educational content.”
"There is a fact that club activities cannot be enhanced in schools with few children, and we would like to continue to focus on making club activities regional-based, together with 'Shibuya United'.In addition, we can also cooperate with ideas and resources. I am happy to have a company
“In recent years, with the number of inbound tourists increasing, it would be great if you could use technology to help us with the aspect of “transmitting information to foreign countries,” which the government is not good at.”
“…In other words, I think there are unexpected things that members of Future Design Shibuya might be able to get involved in. The connection between people, like the space of Future Design Shibuya will lead to output. Of course, it is difficult to create a large-scale nationwide initiative by connecting with people, but in order to output in Shibuya, it is necessary to create something through such a "minor league" connection. Furthermore, due to the nature of Shibuya, it tends to be treated like a “major league.”I feel that kind of power in this city.
If Shibuya changes, Tokyo will change, and the world will change. I would like you to have high aspirations and proceed with collaboration with Future Design Shibuya.”
Afterwards, greetings from Mr. Takayoshi Nagasawa, managing director of Seibu Shinkin Bank, who serves as director of Future Design Shibuya
"I feel that Future Design Shibuya has become an organization that can firmly accept everyone's passion."
Greetings from Future Design Shibuya Future Designer
EVERY DAY IS THE DAY Natsuo Sato
“It is more important than whether it is new or not, but whether it is essential or not, in order to remain in 5 years or 10 years. I hope that Future Design Shibuya will continue to take action that is essential for the city.”
Chiaki Hayashi, Q0 Co., Ltd.
“I would like you to take a look at the parks in your neighborhood. If there are almost no people, or if there are only children, that is because there are a lot of “Dame Dame Ghosts”. This is the current park.Parks that do not have contact with people are going out of fashion.It would be nice if Shibuya could create a park where people of all ages live together for various purposes.At that time, don't say "no". If you can create a place in Shibuya where you can say something, but let's talk about it, I'd like to get involved."
Today's drink is provided by Asahi Breweries, Ltd.
Mr. Kentaro Aikawa of Asahi Breweries also gave a greeting.
The toast was given by Mr. Shin Sawada, Executive Director of Future Design Shibuya, Shibuya Deputy Mayor CIO.
Next, there was a special performance by Next Generations.
– Appearance –
[Double Dutch]
-REG☆STYLE-
(KO-YA / KAI / YUI / KEITA NAKAMURA / KENGO)
-Next Generations-
SHU BOY
[Breaking]
-Next Generations-
Bgirl YUMETO
[Freestyle Football]
GYOZA
While the enthusiasm of the performance did not subside, deepen exchanges at the social gathering,
Mr. Mitsuhiro Seki of Tokyu Co., Ltd. gave his closing remarks.
“I am encouraged by the fact that various projects are progressing day by day at FDS. We also want to contribute to the excitement of the entire Shibuya area.”
Finally, thank you greetings from Director Osada and the secretary general.
This time was also a good opportunity to show the faces of each member of FDS. In the future, we will continue to collaborate and co-create with our partners on each project so that we can contribute to the development of the city of Shibuya.
Thank you for your continued support of Future Design Shibuya this year.
How to participate in each project of Future Design Shibuya
About the details of the project, etc.
Contact us from here
