Started the "SHIBUKURO" project

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While Shibuya Ward is positioned as one of the leading cities in Japan where diverse cultures and values are concentrated, it is necessary to solve the garbage problem caused by many people visiting from home and abroad, maintain the landscape, and improve the infrastructure such as ensuring safety. The cost and human burden are increasing. To address these issues, we will utilize the local resources of Shibuya Ward to create a social movement, while creating new profits and returning part of them to Shibuya Ward to solve and sustain local issues. It was started as one of the "Shibuya Ward Official Souvenir Projects" aiming for a successful operation.

Overview of "SHIBUKURO PROJECT"

This project is jointly carried out by DNP and Future Design Shibuya as one of the Shibuya Ward official souvenir projects, and both companies have the copyright (license) of "SHIBUKURO" that embodies the local resources of "Shibuya Ward official". We will manage and operate and provide products and services unique to Shibuya Ward that utilize the assets of the ward, which will lead to the fostering of the city brand and the enhancement of its value, and at the same time, it will embody its social significance through its widespread use.

"SHIBUKURO PROJECT" will produce and sell the original bag "SHIBUKURO" from Shibuya Ward. We will attach the original tag of the Shibuya Ward official project to this bag to clearly indicate that we are actively supporting the problem solving and regional revitalization of Shibuya Ward. In addition, we will present an environment-friendly lifestyle by repeatedly using "SHIBUKURO" as a shopping bag instead of a vinyl bag, which will lead to the promotion of Shibuya Ward's basic environmental plan * 1 and SDGs initiatives. In the future, we will encourage a wide range of companies and organizations to participate in this project, and develop products and services that convey the charm of Shibuya Ward while coordinating with creators related to Shibuya and events unique to Shibuya Ward. We will expand the circle of activities.

Future Design Shibuya and DNP not only plan and manufacture the tags attached to the original bags, but also provide the rights to use the "SHIBUKURO" tags to companies and organizations that sympathize with and support this project, and provide the copyright.・ We will promote this project in the license business through management and operation. As the first project, we will collaborate with Casio Computer's G-SHOCK / BABY-G, DAZN, which is a member of Future Design Shibuya, and as the second project, with SHIBUYA TSUTAYA, which has a store at the scrambled intersection.

Events and pop-up stores linked to "SHIBUKURO" are also available

Both companies will participate in Future Design Shibuya, such as holding events and workshops linked to the sale of "SHIBUKURO", operating an original pop-up store, and utilizing the new government building of Shibuya Ward Office and digital signage installed in the city. At the same time as collaborating with companies and organizations, we will develop a wide range of services while utilizing the resources of DNP. In addition to providing "things" in the Souvenir business, we will also provide "things to experience" that embody the value of the project to improve the city brand of Shibuya Ward.