SOCIAL INNOVATION WEEK 2025 (SIW) will be held from Monday, October 27th to Monday, November 3rd, 2025, creating a forum for connecting diverse ideas with the future of society and generating new culture and industry from Shibuya. SIW aims to solve social issues and create a better future through diverse collaborations and idea generation, and this year marks its eighth year. In the past, various innovative projects have been born from this forum.
On Tuesday, October 29th, a diverse group of speakers will discuss the future of cities and culture, focusing on the themes of the evolution of the entertainment and content industry, the potential of the nighttime economy, and Shibuya's culture of embracing difference.
Please take note of SIW's unique perspective on tackling social issues through culture.
SOCIAL INNOVATION WEEK 2025 https://social-innovation-week-shibuya.jp
Evolution of the Entertainment Industry: 10 Perspectives to Strengthen Japan's Entertainment Industry
The new Cool Japan Strategy has been announced, positioning the entertainment and content industry as a core industry and setting a target of 20 trillion yen in overseas sales by 2033. Japanese content businesses are now moving into a new business phase to materialize this vision. In this session, experts will discuss 10 perspectives for evolving the entertainment and content industry. Don't miss this first-ever crosstalk between speakers with diverse backgrounds, including planning skills, cultural dissemination, and technology utilization!
Date and time: Wednesday, October 29, 2025 14:00 – 15:00
Venue: Shibuya Stream Hall
Speakers:
Osamu Suzuki, CEO of Startup Factory
Yusuke Nakagawa, Representative Director and CEO of Asobisystem Co., Ltd.
Tetsuro Koda, Co-founder and CEO of Akatsuki Inc.
Jungo Kanayama, SIW Producer / Representative Director of Shibuya Tourism Association
Viewing application (free): https://siw2025st1029.peatix.com
New Cultural Anthropology: An era where diverse personalities design the future
The media environment has undergone dramatic change with the spread of cutting-edge technologies such as diverse social media services, content creation tools, and generative AI. We are moving towards an era in which anyone in the world can become an artist and communicator, with new trends, cultures, and icons of the times emerging every day. The driving forces behind this era will gather together to discuss their thoughts, challenges, and ambitions.
What kind of future do they envision, and how are they leading the culture and business of today?
We take a closer look at the thoughts of a producer who is designing the future with a new approach!!
Date and time: Wednesday, October 29, 2025 15:30 – 16:30
Venue: Shibuya Stream Hall
Speakers:
Yusuke E, Executive Officer and Head of SNS Marketing Division, Natee Inc.
Kohei Yuasa, CEO of FiLL's Holdings Inc. Harubo, SIW Fellow / CEO of HA-LU inc.
Reo Tahori, CEO of COMPASS Inc.
Jungo Kanayama, SIW Producer / Representative Director of Shibuya Tourism Association
Viewing application (free): https://siw2025st1029.peatix.com
SIW Opening Session
The opening session, which heralds the start of SOCIAL INNOVATION WEEK (SIW) 2025, will introduce this year's theme, tagline, and highlights, providing visitors with an overall picture of SIW. This will kick off an urban festival that aims to "shift to a better future," bringing together government officials, businesses, creators, and citizens, and will showcase the latest social trends and possibilities for co-creation, broadcasting from Shibuya to the world.
Date and time: Wednesday, October 29, 2025 18:30 – 18:40
Venue: Shibuya Stream Hall
Speakers:
Ken Hasebe, Mayor of Shibuya Ward
Shinko Osada SIW Producer / Director and Secretary General of Future Design Shibuya General Incorporated Association
Jungo Kanayama, SIW Producer / Representative Director of Shibuya Tourism Association
Viewing application (free): https://siw2025st1029.peatix.com
The future of Shibuya: Embracing difference and stimulating playfulness
Shibuya is a city where disparate elements collide, struggle, and combine to give birth to new fashion, music, and art. Expectations are growing for the city as a whole as a "device for generating culture."
In this session, triggered by the publication of the Kyodo News serial "Half a Century of Shibuya," we will look back on the history of Shibuya, which has accepted "young people," "outsiders," and "outcasts" and built a unique culture.
Furthermore, artists, educators, producers, and media professionals will have a lively discussion about what kind of learning environment is necessary for children and diverse people who will create the future and take flight out into the world, and why they need the "power to make life interesting," a topic that has been discussed extensively at SIW 2022-2024.
Date and time: Wednesday, October 29, 2025 18:30 – 18:40
Venue: Shibuya Stream Hall
Speakers:
Kumiko Kitamura, AOI Pro. Inc. Future Co-creation Project Leader and CELL Project Leader / Future Design Shibuya Producer
Yoshihiro Kaneko, Professor and Director of the Educational Incubation Center, Tokyo Gakugei University
Yuhi Komiyama, celebrity and Shibuya Tourism Association tourism ambassador
Tomoko Uchida, Kyodo News Editorial Department Media Center Planning Team
Viewing application (free): https://siw2025st1029.peatix.com
For details of other programs and to apply (free of charge), please click here.
SOCIAL INNOVATION WEEK 2025 https://social-innovation-week-shibuya.jp
SOCIAL INNOVATION WEEK 2025 Event Overview
Dates: October 27th (Mon) - November 3rd (Mon), 2025
Producers: Jungo Kanayama (Representative Director of the Shibuya Ward Tourism Association) / Shinko Osada (Director and Secretary General of Future Design Shibuya Association)
Organized by: Future Design Shibuya General Incorporated Association
Co-organized by Shibuya Ward
Supported by: Shibuya Ward Tourism Association, Shibuya Redevelopment Association, Shibuya Station Area Management
Partners: Tokyu Corporation, Tokyu Land Corporation, Mitsui Fudosan Co., Ltd., Axis Consulting Co., Ltd., INFORICH Co., Ltd., Kokumin Kyosai Coop (Zenrosai), Kewpie Corporation, KDDI Corporation, Daikin Industries, Ltd., Dai Nippon Printing Co., Ltd., Philip Morris Japan LLC, VML & Ogilvy Japan LLC, 17LIVE Inc.
The SIW2024 implementation report and archived videos can be viewed on the SIW official website:https://social-innovation-week-shibuya.jp/
