The social and cultural design festival "SOCIAL INNOVATION WEEK 2024 (hereinafter SIW)" will be held from Friday, October 18th to Sunday, November 10th.
New business ideas for a better society, the future potential of cities discovered through music and art, the emergence of new cultures from the streets, future lifestyles shown through technology, messages that will inspire the next era, and more will be conceived together with a wide variety of companies, creators, and artists, and experienced and demonstrated in the entertainment city of Shibuya. SIW2024 aims to create new social actions and cultures by bringing together industry, government, academia, and citizens across boundaries.
Every year, we invite people active in various industries to join us as fellows (advisory board members). This year, we welcomed two new fellows: Yuko Endo, CEO of MASHING UP, and Daichi Kobayashi, Creative Director of The Breakthrough Company GO.
We hope you will look forward to new projects that will create a better society coming out of SIW.
SOCIAL INNOVATION WEEK 2024 https://social-innovation-week-shibuya.jp
Comments from the new SIW2024 Fellows (in no particular order, titles omitted)
Yuko Endo
Executive Officer and Head of Editorial Department, Mediagene Inc.
Director (representative) of MASHINGUP General Incorporated Association, Editor-in-Chief of MASHINGUP, Editor-in-Chief of Lifehacker Japan, Managing Editor of DIGIDAY [Japan Edition]
I am honored to be able to participate in SIW as a fellow. Inclusive = comprehensive. Through the MASHING UP project, we have been thinking about "creating an inclusive society" where diverse people can live happily. Diversity is powerful. Because this event is held in the diverse and playful Shibuya, we should be able to create a completely new approach to solving social issues and contribute to a better future. We will do our best to learn and grow together with the Shibuya platform and bring about positive change in society.
<Profile>
After working on women's magazines, she has led the content of cafeglobe.com, a pioneering online media, as deputy editor and editor in chief since 2005. She is mainly in charge of politics, economics, and culture, and has produced a lot of content that allows readers to feel closer to social issues. In 2012, she joined Mediagene Inc., where she has served as editor in chief and producer of several online media, and has been an executive officer of the company since 2015. Since 2019, she has been involved in the production and management of MASHING UP, a media outlet that considers diversity and inclusion, as editor in chief, and has held business conferences to consider social issues with a focus on DEI. Since 2022, she has been a director of MASHING UP General Incorporated Association. She is also the editor in chief of Lifehacker Japan and the executive editor in chief of Digiday [Japan Edition]. She graduated from Tama Art University Graduate School.
Kobayashi Daichi
The Breakthrough Company GO /Creative Director
In a world where division is growing, I think what we need now is "dialogue."
Rather than unilaterally conveying what you want to say, or taking pride in defeating someone in an argument, there is great value in the act of asking questions and listening to others' opinions.
This time, I have been given the opportunity to participate as a fellow in "SOCIAL INNOVATION WEEK 2024," a festival that explores new possibilities through "dialogue." I am truly happy about this.
We hope that the dialogue at SIW will give rise to business ideas and social actions that will create a new normal.
I'm really looking forward to it.
<Profile>
After working at PR company Vector, he joined GO in 2019. From defining corporate values to developing brand actions, from government agency project designs to promoting new idol group performances, he develops a wide range of ideas.
His main work includes the Ministry of Economy, Trade and Industry's "OPEN CARE PROJECT", PLAZA rebranding, UNIQLO's "VOICE PAY", SKE48's "#SKE48 Full Refund Guarantee Performance", and HERALBONY's "#CAREVOTE".
Judge for the PR category of the 2023 63rd ACC TOKYO CREATIVITY AWARDS.
From April 2024, he will also be the radio personality for the radio program "Shibuya no Yuusha no Daifushiki" on "Shibuya no Radio."
SIW2024 Executive Fellow
Yuya Furukawa
Furukawa Yuya Office Co., Ltd. Representative/Creative Director/Creative Consultant
<Profile>
Works: Kyushu Shinkansen full line opening "Congratulations! Kyushu". Otsuka Pharmaceutical/Pocari Sweat "Serious Dance", "But I Saw You". GINZA SIX "Main Street". Mori Building Azabudai Hills "Designing the future". Recruit "Marathon". Takarajimasha "Let me do what I want when I die". Sayonara National Stadium, etc.
Awards: Creator of the Year, ACC Grand Prix, 45th Cannes Lions, ADFEST Grand Prix, D&AD, One Show, Japan Media Arts Festival, D&AD Presidents' Award, and many more.
Jury: Cannes Lions four times, D&AD Board Member, CLIO Jury Chair, ACC Jury Chair, etc.
Book:Every job is creative direction
SIW2024 Fellows (in no particular order, titles omitted)
Naohiro Ukawa
DOMMUNE Co., Ltd. CEO/current artist
<Profile>
Currently an artist. A versatile artist who has been active in a wide range of fields since the late 1980s, including as a video artist, graphic designer, VJ, writer, and university professor. He is an all-round artist who has been working in a wide range of fields since the late 1980s. He is erasing the framework of existing fine art and popular culture, and is engaged in the most free expression activities in Japan today. In 2010, he opened Japan's first live streaming studio and channel, "DOMMUNE," and distributes alternative programs to the world every night. In 2021, he received the 71st Minister of Education, Culture, Sports, Science and Technology's Art Encouragement Award. Over the past 10 years, he has distributed over 5,000 programs, approximately 7,000 hours, and 150 terabytes of data, with a total audience of over 100 million. In 2019, he moved his studio to the newly renovated 9th floor of Shibuya PARCO. He has evolved into "SUPER DOMMUNE" and is working to update his studio with an eye on the future with the most avant-garde technology after 5G. In 2021, he received the 71st Minister of Education, Culture, Sports, Science and Technology's Art Encouragement Award.
Saori Yoshiyanagi
Vice President of Vector Inc. / Representative Director of Platinum Inc.
<Profile>
While still a university student, he joined the PR company Vector and participated in its founding. In 2002, he became a director of Vector.
In 2004, he founded the PR company Platinum and became its representative director. Since its founding, he has been involved in creating the market for marketing PR. He has received awards such as the Spikes Asia PR Grand Prix and the Japan PR Award Grand Prix. In addition to PR activities for many companies, he also works in business consulting and ESG/SDGs corporate and brand value creation consulting.
Asako Tsuji
CEO / Creative Director of arca Inc.
<Profile>
A cross-border creator who advocates social creativity and works in a wide range of fields from advertising to product production, with two pillars: "creating businesses with ideas and social relevance" and "creating works that are committed to a worldview." She is involved in creative direction in a wide range of genres, from real events to product planning and brand production. In the spring of 2019, she launched the "Ladyknows" project, which focuses on the themes of women's empowerment and health care. From the fall of 2019 to March 2024, she will be a regular Wednesday partner on the news program "news zero." She is challenging herself to approach social issues in many ways, both as a creator and a communicator.
Daisuke Tomozawa
Executive Officer and CMO of Persol Tempstaff Co., Ltd.
<Profile>
After working for various media companies, he was appointed Senior Digital Expert and CMO of eDesign Sompo in the Digital Strategy Department of Tokio Marine Holdings in April 2021. He has consistently implemented data-driven marketing measures and promoted the digitalization of various marketing measures to transform customer experience. He also implements organizational and corporate transformation through these marketing measures.
He will become Executive Officer and CMO of Persol Tempstaff in April 2024.
Furuta Hima
Representative/Project Designer, Umari Inc.
<Profile>
He has worked on numerous local productions and corporate branding projects, such as the Marunouchi Morning University in Marunouchi, Tokyo. He has also created systems that connect cities and regions, and Japan and the world, such as the agricultural experimental restaurant Roppongi Farm and the inn UDON HOUSE, which conveys Sanuki udon culture. He currently serves as an advisor for WILLER Co., Ltd., a highway bus company that handles restaurant buses, the crowdfunding service CAMPFIRE, renewable energy company Shizen Energy Inc., and a director of a medical corporation. In 2021, he will open URASHIMA VILLAGE, a lodging run by local businesses in Kagawa, Setouchi. He specializes in social system design for mutual assistance in the community.
Mutant Wave.
Genderlist
<Profile>
A trio of transgender people who were former Nadeshiko League women's soccer players, but now live as "men" and act as "pop genderists." Their vision is to create a world where people can love themselves, and they create opportunities to think about gender, individual differences, and the diversity within themselves through media, SNS, companies, schools, local governments, and various events. They also communicate in a pop style, taking advantage of the cultural differences they have experienced because they have lived in a diverse world as women, men, and athletes, and the new perspectives they have cultivated there.
Saza Makinae
Representative Director of SWITCH General Incorporated Association
<Profile>
Born in 1995. Graduated from University College London with a degree in Sustainable Development. 2020 COP26 Japan Youth Representative. As the Mock COP26 Global Coordinator, he appealed to young people from 140 countries and held an Environmental Education Summit at COP26, attracting international attention. 2021 Established SWiTCH General Incorporated Association. Participated in Stockholm+50 as a Japanese youth representative in 2022. Selected as one of Forbes JAPAN 30 UNDER 30 in 2023. Participated in COP28 as a member of the Japanese government delegation.
Hayakawa Gomi
Representative Director of Utsuwa Co., Ltd.
<Profile>
Born in Tokyo in 1995. She started making and selling accessories when she was in high school, and launched the lingerie brand "feast" after entering Tama Art University. In 2019, she launched the project "ILLUMINATE" to consider choices based on menstruation, and joined the Euglena Group through M&A in 2022. In the same year, she transferred the "feast" business to Bloomare Co., Ltd. Recently, she has been working on generative AI-related work.
SIW2024 Implementation Outline
Name: SOCIAL INNOVATION WEEK 2024
Date: Friday, October 18th - Sunday, November 10th, 2024
Admission fee: Free (some programs require a fee)
Producers: Jungo Kanayama (Representative Director of the Shibuya Ward Tourism Association) / Shinko Osada (Director and Secretary General of the Future Design Shibuya Association)
Organized by: Future Design Shibuya General Incorporated Association
Co-organized by Shibuya Ward
Sponsored by: Shibuya Ward Tourism Association, Shibuya Redevelopment Association,
Shibuya Station Area Management General Incorporated Association (planned)
Partner companies: *Currently recruiting
Official site: https://social-innovation-week-shibuya.jp/
※パートナー企業、メディアパートナーを募集しています。
ご質問・ご相談はメールにてお問い合わせください。問合せ:siw@fds.or.jp
The SIW2024 pre-event archive can be viewed here.
https://www.youtube.com/@social-innovation-week/videos
The SIW2023 implementation report and archived videos can be viewed on the SIW official website.
https://social-innovation-week-shibuya.jp/2023/archive-report/