The final result of the ideas solicited in the “NOVUS FUTURE DESIGN AWARD” announced at “SOCIAL INNOVATION WEEK 2023 (https://social-innovation-week-shibuya.jp/)” (hereinafter referred to as SIW) held in November 2023. A review meeting was held.
At the final screening, nine judges with a wealth of specialized knowledge and experience from various industries reviewed the documents, and then the 10 teams that remained in the final screening judged the presentations based on the entry theme of ``Super Experience''. Awards were given to the winners of "Super Welfare", "Super Tourism", "Super Urban Design", and "Super Future". Continuing from last year, this year too, high school and university students participated in the final judging and won the award. The top prize went to the project ``Ronbun, Mimicry in Advertising'' by the creative label ``Academimic,'' which aims to fuse research and pop culture. In the future, we will work together with Shibuya City and partner companies to try to implement this in society through SIW and other venues, and strive to contribute to creating a better society.
NOVUS FUTURE DESIGN AWARD award-winning work
Grand Prize: “Ronbun, Mimicry in Advertising” Project
Junya Asai
Academicimic is a creative label that promotes the fusion of research and pop culture. I express the emotional imagination born from my research in various media such as novels, music, and video works, creating new experiences between fiction and nonfiction. For this award, we proposed the project ``Ronbun, Mimicry in Advertising,'' which involves displaying works with the motif of academic papers in advertising spaces in the pop culture symbol ``Shibuya.'' We will work with researchers, creators, companies, and Shibuya City to create a new experience that will lead you to a paper by following cute and cool artwork around town. Through new research outputs, we hope to make the city of Shibuya itself a major academia media in the future, on a par with nature and science.
Award comment
I was very particular about Shibuya, and I am very happy to receive the grand prize of this award, which allows me to implement it on a large scale in Shibuya. Scientific research has a somewhat rigid image, but with the support of Shibuya's brand and power, I would like to aim for science that starts with "This sounds great!". Thank you for this time!
“Super Experience”: AI ATTENDANT ~Supporting local and attractive cities by building an ICT platform~
Miyu Uchino, Takuya Shimano
From the formation of ICT platforms, we propose an individual-centered economic zone that makes it easier to realize the aspirations of local facilities, companies, hotels, restaurants, and individuals as ``challenges'', community formation, and a DAO-like city. One such tool, AI ATENNDANT, is a signage service that uses AI characters to provide local information tailored to each visitor to Japan in multiple languages. For example, if local players own them, each store can play the role of a tourist information center, conveying its attractions, increasing visitors' stay time, and creating touch points between locals and visitors. I am assuming that you will.
Award comment
Thank you very much for giving me this wonderful opportunity.
The word "super experience" is perfect because the proposal crossed multiple fields: ICT (technology), the future of sustainable cities (urban design), and city management with a global perspective (tourism). I feel that it is. The culture, technology, uniqueness, and charm that a region has built up is postponed due to lack of human resources, being closed (difficult for young people to enter), and aging, resulting in the status quo and decline due to lack of action. . I want to continue taking action because I love this city, and because there is still so much I can do.
I will continue to do my best!
“Super welfare”: Bridge Heart ~ A platform that connects parents of hearing-impaired children and role models ~
Yuri Ikeda
There are various gradations of "hearing impairment".
Bridge Heart makes it easy to connect with people in similar environments from a variety of gradations. In particular, parents who have just been diagnosed with hearing loss in their child and who are worried about the future or feel lonely and unable to talk to anyone can be connected with parents in similar circumstances and given a variety of options. I will show you that there is.
Award comment
I am very honored to receive the Super Welfare Award! This idea was created with the idea of conveying the idea that the possibilities are limitless because you have a hearing impairment. With the help of Shibuya City and our partner companies, we would like to expand our circle of connections and step by step create a society where people can live their lives in their own way, even though they have hearing impairments!
"Super sightseeing": Retro Shibuya map
Mr. Yuuji Kamei Mr. Ryo Amma
Since Shibuya is currently undergoing major changes, there were essential improvements to buildings and plots in the past. Even amidst all the changes, there are some places that remain the same. We will focus on such "retro" places in Shibuya and create a course where you can feel the history of Shibuya. Furthermore, QR codes will be installed in places where you can feel the history of Shibuya, allowing you to experience the changes in Shibuya with old photos and maps. We propose new tourism from a historical perspective.
Award comment
Thank you very much for receiving this award. It was a very valuable experience for us, who are still high school students, to have adults listen intently to our inexperienced presentations. It's a bit strange to see an idea that was only in our heads become a reality, but at the same time it's very gratifying. Also, it was a great benefit for me to meet people who are actually working in the fields that I am interested in. Thank you very much for your time.
"Super urban design": Oasis Shibuya
Daiki Suzuki, Takaharu Kanaya, Miyu Uchino, Juri Kusakari
"Oasis Shibuya" ~Creating Win-Win-Win for the community from trash~ This is a community-based project set in Shibuya. Our goal is to create a public space that serves as a hub that connects the city and its people, and not only solve the garbage problem, but also utilize the garbage in the city. The goal is to create a space that enhances the appeal of the area. We will propose a new model of sustainable urban development from Shibuya to the world.
Award comment
Thank you very much for the Super Urban Design Award.
On a holiday morning, when we picked up trash in the quiet streets of Shibuya, we saw firsthand how the streets of Shibuya that we were casually walking were being supported by volunteers. This idea has been engraved in our hearts as something more than "picking up trash," and we have proposed this idea based on this idea. We hope that through this plan we can contribute to making Shibuya an even more attractive place.
"Super future": 2084
Kohei Michie, Shoya Ishiguro, Koki Komatsu
We propose "Digital Agile" as a new urban design method in the era of big data.
In the future, information about people will be collected by little brothers, wearable devices, and through them we will be under constant mutual surveillance. As a result, deviant behavior disappeared from the city, and people's behavior was thoroughly standardized. Digital Agile is a space where ``information cannot be collected'' with the aim of liberating such cities.
Award comment
I am very honored to receive this prestigious award. Recently, a smart city project in a certain country was criticized by human rights groups for increasing government surveillance of public spaces and forcing people to make "smart" choices. Even if it is not as obvious as that example, those of us who continue to live in cities must consider the possibility that appropriate behavior and appearance in urban spaces may be tacitly defined by technology. I don't think so.
Axis Consulting Compass Share Award
“Ronbun, Mimicry in Advertising” Project/Retro Shibuya Map
(Center) Fumitaka Ito, Managing Director of Axis Consulting Co., Ltd.
(Right) Retro Shibuya map by Ryo Amma and Yuhata Kamei
Comment from Fumitaka Ito, Managing Director of Axis Consulting Co., Ltd.
There were many young participants, including high school and university students, and I was impressed by the unique ideas, enthusiasm, and insight of everyone who took the stage. We will provide the "Compass Share" service to the Compass Share Award winners "Ronbun, Mimicry in Advertising" project and "Retro Shibuya Map". A professional consultant will act as your advisor and support you in realizing and implementing your ideas.
Final screening session
Comments from review partners
Fellows Co., Ltd. Assistant Manager Sho Ogawa
I listened to all the ideas with great interest. Of course, I was impressed by the quality of the individual ideas, but what was even more impressive was the fact that there were already conversations happening here and there that seemed to be creating collaboration and synergy between the respective teams at the venue, and it was even more amazing to see how the creators' I was even more motivated as I was responsible for connecting people with each other. Thank you everyone!
Implementation outline
Name: NOVUS FUTURE DESIGN AWARD 2023
Recruitment period: November 9, 2023 (Thursday) - February 5, 2024 (Monday)
First screening: February 19th (Monday) to March 1st (Friday), 2024 *Document screening
Final Judging: Saturday, March 23, 2024
Judging method: Voting by judges
Awards: Grand Prize 1 million yen / Category Award 100,000 yen / Axis Consulting Compass Share Award (*)
Special Category Super Shibuya Story
Organizer: Future Design Shibuya General Incorporated Association
Partners: Axis Consulting Co., Ltd., Shibuya City Tourism Association, Simeji (Baidu Corporation), Fellows Co., Ltd.
Cooperation: SHIBUYA QWS
*About “Compass Share”
"Compass Share" is a service that supports corporations nationwide who are facing management issues and operational concerns to utilize the knowledge and operation of excellent human resources. The experience and knowledge of third parties can be utilized for a variety of purposes, including wall-to-wall management consultation, document creation, and training. Registered are people who are employed at consulting companies or have experience in consulting work, including people with experience as strategic consultants, business planning, and IT consultants. https://service.con-path.axc.ne.jp/
