Future Design Shibuya, Dai Nippon Printing Co., Ltd., and Kyoto City, together with TikTok, will carry out a promotion that links TikTok with the metaverse space "Kyotokan PLUS X" * 1, which is a base for transmitting the charm of Kyoto.
In this project, short videos created by TikTok's popular video creator "Zonosan" set in Kyoto's tourist attractions will be released in the Metaverse space and TikTok, respectively, to attract customers.
Background and aim of Metaverse and TikTok linked promotion
After closing the Kyoto-kan at the Yaesu Exit of Tokyo Station in 2018, Kyoto City opened the Kyoto-kan PLUS X in 2022 within the metaverse space platform "Shibuya Ward Miyashita Park Powered by PARALLEL SITE"*2 provided by Future Design Shibuya, DNP, and Miyashita Park Partners. In the same year, at “SOCIAL INNOVATION WEEK SHIBUYA 2022” (sponsored by Future Design Shibuya) * 3, where guests with diverse backgrounds participate across barriers such as age and occupation, this project utilizing digital technology was devised, and collaboration between TikTok, Kyoto City, and DNP, one of the guests, “Zonosan”, started.
We will develop a new promotion that combines the strengths of each other, such as the information diffusion and community power of TikTok, the three-dimensional (3D) expressiveness of the metaverse space, and the active communication and experience opportunities of participants.
Promotion overview
Release period: From Friday, July 21, 2023
Published to:
Kyotokan PLUS X https://shibuya-miyashitapark.parallel-city.jp/project/kyotokan/
Zono's TikTok account https://www.tiktok.com/@zono.sann
Video Creator "Zono-san"
Born in Hyogo Prefecture in 1992. First-class architect. A TikTok creator with approximately 3 million followers (as of the end of June 2023). After working as a company employee, he started his own lodging business. Started activities as a video creator with the corona disaster. He is the representative of his own salon "CREATEE". Selected as the only Japanese creator from 11 countries and regions introduced by Will Smith.
*1 Metaverse space “Kyotokan PLUS X”
https://shibuya-miyashitapark.parallel-city.jp/project/kyotokan/
*2 Miyashita Park, Shibuya Ward Powered by PARALLEL SITE
https://shibuya-miyashitapark.parallel-city.jp/
*3 SOCIAL INNOVATION WEEK SHIBUYA
https://social-innovation-week-shibuya.jp/teaser/index.html
