The "Women's Wellness Action" project aims to raise awareness of women's unique health issues that women face every day, and to promote actions to resolve them.
New Balance Co., Ltd., a member company of Future Design Shibuya, launched a brand message "Run your way." A celebration gift to support the health of women running the 13th Shibuya/Omotesando Women's Run on the 19th (Sun) so that female runners can enjoy running even more. provide. The “Women's Wellness Action” project supports this activity and will continue to work with New Balance to promote a culture of mutual respect and health that will take root in the community.
On the day of the race, we will present a celebration gift to support women's health
On the day of the race, all female runners who complete the race will receive a celebration gift card from New Balance. If you read the QR code at the exchange office in the tournament venue and download the New Balance app, you will receive a gift card. You can choose the contents of the gift from the following two.
A:わたしの健康にギフト
With the theme of women's health, we present a 1000 yen coupon that can be used at cooperative stores near Shibuya and Omotesando that enrich women's lives such as health and beauty. After reaching the goal, let's refresh yourself in the city of Shibuya. Cooperating stores where coupons can be used can be found on the special page that can be viewed from the QR code at the booth at the venue on the day of the tournament or at the gift card exchange office.
B:社会の健康にギフト
Gifts can also be donated for women's health. Since 2005, New Balance has continued its Pink Ribbon activities for women's health. In order to raise awareness of breast cancer in Japan and raise awareness of early detection, early diagnosis, and early treatment, we have launched Pink Ribbon products, and donated part of the sales to the NPO Run For The Cure® Foundation. If you choose B for this gift, New Balance will donate 1000 yen on your behalf.
ニューバランスのピンクリボン活動について https://shop.newbalance.jp/shop/pages/csr.aspx
Comment from Ken Hasebe, mayor of Shibuya
In Shibuya Ward, the basic concept is to create a city that makes people want to exercise. We are. "Shibuya Omotesando Women's Run" is an event where not only residents but also everyone who participates can enjoy Shibuya City itself, such as the city of Shibuya and Meiji Jingu, as a "playground of 15 square kilometers". I feel that this initiative by New Balance through the "Shibuya Omotesando Women's Run" is a wonderful initiative that contributes not only to the health of the participants themselves through sports, but also to the health of society.
InstituteComment from Shinko Shinko Osada director and secretary general of Future Design Shibuya
Future Design Shibuya pursues the possibilities of cities and regions by creating new cultures and social innovations driven by the diverse personalities and values that gather in Shibuya. The “Women's Wellness Action” that we promote has been launched since the International Women's Day month in March last year, in order to increase awareness of women's unique health issues and take action to solve them. The opportunity of this time's "Shibuya Omotesando Women's Run" is also an urban activity where women can play a leading role and deliver a message to the whole city with the theme of health. Through events like this, I would like to work with New Balance to promote a culture of mutual respect and good health that will take root in the community as a matter of course.
"Women's Wellness Action From SHIBUYA" What is
Established in 2022 with the aim of increasing awareness of women's unique health issues that women face every day and promoting actions to solve them. Focusing on Shibuya Ward, a place where young women gather to disseminate information, in cooperation with the international cooperation NGO JOICFP (JOICFP) and companies and individuals that support the activities, we will disseminate information, enlightenment activities, and solve problems, especially on the theme of SRHR. Through the development of services and products, we will work to protect women from unwanted pregnancies, gynecological diseases, and sexual human rights violations.
