In collaboration with Kose Co., Ltd.'s unique initiative "DECORTÉ Purple Lightup 2022" in the high prestige brand "Cosme Decorte", Shibuya Ward Miyashita Park's virtual space "Shibuya Ward Miyashita Park Powered by PARALLEL SITE" and Shibuya Ward official recognition " Virtual Shibuya" will be the first attempt to light up in purple color at the same time. Through this initiative, we will widely call for the eradication of all forms of violence against women from Shibuya City, a city that turns differences into strength.
Purple Light Up is a campaign to eliminate violence against women promoted by the Cabinet Office every November. Towers and facilities across the country will be lit up in purple to commemorate the ribbon, and it will widely call for the eradication of all forms of violence against women. I'm here.
In addition, at “SOCIAL INNOVATION WEEK SHIBUYA 2022” (hereinafter referred to as SIW) to be held from November 8th (Tuesday) to 13th (Sunday), Asuka Fujinaga, Product Manager of Kose Cosme Decorte Co., Ltd., Koe Sugiura, Deputy Ward Mayor of Shibuya Ward. They will hold a talk session on the theme of "EMPOWER ALL – What is the Essence of Empowerment?"
Starting with the Purple Light Up initiative, we will consider the creation of a foundation and empowerment that can continue to support women's empowerment from the perspectives of local governments, companies, and each individual, and discuss future actions. Please also pay attention to this.
Overview of “DECORTÉ Purple Lightup 2022”
<Real event>
Implementation period: Saturday, November 12, 2022 to Sunday, December 25, 2022
Lighting time: 16:00-23:00
Venue: Miyashita Park, Shibuya Ward
Organizer: Miyashita Park Partners
Co-organizer: DECORTÉ
URL: https://www.decorte.com/site/s/purpleribbonproject.aspx
<Virtual space>
Shibuya Ward Miyashita Park Powered by PARALLEL SITE
Date: Saturday, November 12, 2022 to Sunday, December 25, 2022
URL: https://shibuya-miyashitapark.parallel-city.jp/
Content details:
In conjunction with "MIYASHITA PARK CHRISTMAS" held in Shibuya Ward Miyashita Park, Miyashita Park will be colored with "Purple Ribbon", the symbol of purple light up, according to the theme "#LOVE PURPLE". At "Shibuya Ward Miyashita Park Powered by PARALLEL SITE", a space where you can experience the same world view is reproduced. While walking around the virtual space, users can enjoy the efforts of the Purple Ribbon Project posted on panels in each area, the lighting ceremony, and the illumination decoration.
Shibuya Ward official distribution platform "Virtual Shibuya"
Date: Saturday, November 12, 2022 to Friday, November 25, 2022
URL: https://vcity.au5g.jp/shibuya
Contents: Set up a VR photo spot with a huge purple ribbon at the virtual Shibuya scramble crossing. In addition, an entrance to Shibuya Ward Miyashita Park Powered by PARALLEL SITE will be created in the Shibuya Station Square in the virtual space, allowing you to go back and forth between the two virtual spaces.
About Shibuya Ward Miyashita Park Powered by PARALLEL SITE
In July 2021, Dai Nippon Printing Co., Ltd. (DNP), Future Design Shibuya, and Miyashita Park Partners will build it as one of the advanced uses of public space. The three companies are working together to conduct various demonstration projects.
Based on Shibuya City's vision of the future, "a city that transforms differences into power," through various curators, we provide a place where you can experience the "sensibilities" hidden in "differences" such as culture, values, and generations. Not only people who live, work, and play in Shibuya, but also various companies, creators, and people who access "Shibuya Ward Miyashita Park Powered by PARALLEL SITE" from all over the world will co-create and bring new experiences and culture to the world. I will send it.
About Shibuya Ward's official "Virtual Shibuya"
This is Japan's first city-linked metaverse officially approved by the local government, launched in May 2020 by the "Shibuya 5G Entertainment Project", which is composed mainly of KDDI, Future Design Shibuya, and Shibuya Tourism Association. Since its launch in May 2020, virtual events such as "#Shibuya Ghost in the Shell NIGHT by au 5G", "Virtual Halloween", and "Shibuharu Festival" have been held regularly. More than 1 million people from all over the world participated. We have won various awards such as the 7th JACE Event Award Grand Prize, the Minister of Economy, Trade and Industry Award, and the London International Awards 2022 Creativity In The Metaverse Gold.
About SOCIAL INNOVATION WEEK SHIBUYA (SIW)
SIW started in 2018 as an event co-sponsored by Shibuya Ward, and this year marks the fifth time it has been held. Shibuya is a city where a wide variety of people keep updating. The starting point is "idea". Diverse ideas meet, connect, and take shape, giving birth to Shibuya's "character". It has evolved into an idea platform that specializes in the urban characteristics of "gathering ideas", and by creating programs together with industry, government, academia, and citizens in the city of Shibuya and participating in discussions, we will transmit the possibilities for the future society and the future. I will continue.
Official site https://www.social-innovation-week-shibuya.jp/
EMPOWER ALL – What is the essence of empowerment?
https://social-innovation-week-shibuya.jp/timetable/event/10-2/
Date: Date: 11.10 (Thu) 10:15 – 11:00
Venue: Shibuya Stream Hall / Online distribution
Speakers *Titles omitted:
Saeda Sugiura (Deputy Mayor of Shibuya Ward)
Asuka Fujinaga (Kose Cosme Decorte Product Manager)
Makoto Ozawa (PR & Digital Assistant Manager, Marketing Department, New Balance Japan Co., Ltd.)
Shinko Osada (SIW Executive Producer)
