Supporting the development of creators who will be responsible for the future of the fashion industry and respond to digital needs
From November 3, 2022, Bunka Gakuen Bunka Fashion College, Future Design Shibuya, and KDDI Corporation will start 3rd year of Bunka Fashion College Industrial Merchandising Department with the aim of nurturing creators who will lead the future of the fashion industry. Digital content planned and produced by students will be exhibited, and some of the works will be available for sale. By holding a 360-degree digital exhibition on a smartphone, it is possible to express the world view of student works more richly, and it is possible to smoothly transition from the web to the order sales site.
Digital content and real samples created by students will be presented at the Bunka Fashion College Cultural Festival held from November 3rd to November 5th, 2022 and the urban social event held from November 8th to November 13th, 2022. It will be exhibited at the event "SOCIAL INNOVATION WEEK SHIBUYA 2022".
Anyone can experience the digital content from the trial URL.
The current apparel industry is said to be an industry with a high environmental impact, as it emits a large amount of CO2 from raw material procurement, manufacturing, and the disposal of samples and surplus inventory throughout the supply chain.
This initiative aims to support sustainable manufacturing while expanding the possibilities of Future Design Shibuya expression by utilizing the apparel DX system promoted by KDDI to address industry issues. This is part of the activities of the project "Fashion meets Technology in SHIBUYA" (Note) started by KDDI in November 2021.
The Industrial Merchandising Department of Bunka Fashion College is focusing on cultivating human resources who can work immediately in the apparel industry by experiencing the flow of planning and production through collaboration with companies. This time, from the planning of the apparel brand using synthetic fibers of the textile brand "Kajif", which researches and develops the new value and possibilities of synthetic fibers mainly in Kanazawa, to the design and production of works on the premise of commercialization. Until then, some will be sold to order for a limited time.
KDDI has provided a web service "au XR Door" that allows users to easily experience a 360-degree VR space on their smartphones as a platform, and has realized an initiative to digitally exhibit works through co-creation with students. By holding a 360-degree digital exhibition, it is possible to express the brand concept and the world view of the work planned by the students themselves. In addition, by building content on the web, it is possible to smoothly transition to the order sales site.
KDDI is working to create sampleless clothing and reduce surplus inventory through technology, while also providing digital support to apparel specialist students who will be the future leaders of the apparel industry. We believe that the 360-degree digital exhibition of clothes planned by students this time and efforts to reduce manufacturing costs and materials through order sales will also lead to the realization of a sustainable supply chain through apparel DX.
Bunka Fashion College, Future Design Shibuya, and KDDI are providing students, who will be responsible for the future of the fashion industry, with the opportunity to experience sustainable manufacturing using technology. We aim to solve
Trial URL
https://www.xrdoor.xreality.au.com/shop/imd/
*Please access from your smartphone.
special exhibition
1. Bunka Fashion College Cultural Festival 2022
・ Date: November 3 (Thursday/holiday) to 5 (Saturday), 2022
・Venue: B106, 10th Floor, B Building, Bunka Fashion College (3-22-1 Yoyogi, Shibuya-ku, Tokyo)
Click here for details
2. SOCIAL INNOVATION WEEK SHIBUYA 2022
・ Date: November 8, 2022 (Tuesday)
・Place: SHIBUYA STREAM HALL 4F Entrance Lobby
(3-21-3 Shibuya, Shibuya-ku, Tokyo)
*Pre-registration (free) is required before visiting. Pre-registration is here
