Conference DAY1 "Culture Design" program announcement & application start

Press release

Web3 era. How is culture born and how does it develop? And what kind of possibilities does the city of Shibuya hide?
Arguing with a large number of debaters. A dialogue between Yusuke Narita and Tokido was also realized.

Future Design Shibuya, a general incorporated association, held the Shibuya Idea Conference "SOCIAL INNOVATION WEEK SHIBUYA 2022" (SIW) on November 8th (Tuesday), where conferences and experience programs will be held as "6 days in Shibuya, where you can come in contact with ideas." ) ~ will be held on the 13th (Sun).

This year, the 5th year of the conference, the themes of "Culture Design", "Beyond Digital" and "Women Leading" will be set for the three days of the conference, and not only will you broaden your knowledge with each partner company, but it will also be an opportunity to lead to open innovation. create

On November 8th, the first day of the conference, 8 programs will be held under the theme of "Culture Design" with KDDI as a partner.
What kind of role can cities and towns play in an era when various cultural activities are updated with technology and new values, evolving and permeating as a new culture?From the streets, we will discuss the possibilities in Shibuya, a city that has caused various innovations.

program

* Speaker titles omitted

November 8th (Tuesday) Venue: Shibuya Stream Hall / Online distribution available
Conference DAY1 "Culture Design"
Click here for venue viewing application (free) https://siw2022-culturedesign.peatix.com
Click here for online viewing application (free) https://bit.ly/3z1Tj87

[6F]
■11:30 – 12:30
Virtual City Consortium Ver.1.5 Interim Report Presentation
In April of this year, we announced the "Virtual City Guidelines" for the development of the Metaverse/city-linked Metaverse industry. We have continued discussions since then. Welcoming Mr. Ueda of the Ministry of Economy, Trade and Industry as a guest, we will have a talk session about this rule making.
Yasunari Ueda
Deputy Director, Content Industry Division, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry
Daikō Kawamoto
KDDI CORPORATION Business Creation Headquarters LX Strategy Department and Web3 Business Promotion Office Expert
Keio University Graduate School of Media and Governance Specially Appointed Lecturer
Ministry of Economy, Trade and Industry Minister's Secretariat Special Advisor
Virtual City Consortium Advisor
Akihiro Watanabe
Tokyu Co., Ltd. Life Creation Business Department along the railway lines Entertainment Strategy Group and Chief of Future Design Lab
Ichiro Abe
Mizuho Research & Technologies Co., Ltd. Strategy Consulting Department SX/DX Strategy Co-Creation Team Senior Chief Consultant
Shinko Osada
Future Design Shibuya Director and Secretary General / SIW Executive Producer

■13:00 – 13:50
Culture Design
During the shift to the Web3 era, we will discuss how culture is born and how it will develop, and what role the city of Shibuya can play.
Yoshifuku Honoka
DRELLA illustrator and designer
Kazuhiko Chuma
KDDI CORPORATION Business Creation Headquarters Deputy General Manager, Web3 Business Promotion Office General Manager, LX Strategy General Manager
Jungo Kanayama
SIW Executive Producer

■ 14:10 – 14:55
Creation of a new sports ecosystem aimed at sports x digital
The NFT market is already attracting attention as a large market overseas. Japan's top runners talk about the possibilities of sports and NFT, and future scenarios.
Manabu Yamada
Executive Vice President, DAZN Japan Investment LLC
Hiroki Kimura
CEO of MIXI Co., Ltd.
Naohiko Ueno
Former Secretary General of Japan Blockchain Association (JBA)

■ 15:10 – 15:50
Creator Economy Shift
In the Web3 era, the central bearers of the economy will shift to creators. What kind of existence are these creators, and what kind of value do they create? We will clarify the image of future creators.
Akihiro Satomura
Managing Executive Officer and CMO, Adobe Inc.
Masahiro Yamaguchi
CEO of Psychic VR Lab Inc.
Kazuhiko Chuma
KDDI CORPORATION Business Creation Headquarters Deputy General Manager, Web3 Business Promotion Office General Manager, LX Strategy General Manager

■ 16:10 – 16:50
PLAY EARTH ~The evolution of technology and the return of humanity~
While technology evolves, we will cross-talk about the role of sports and wellness, what we need to do in order to move forward to a future that is humane with nature.
Dai Tamesue
Representative of Deportare Partners / Former Track and Field Athlete
Machiko Yano
Goldwin Co., Ltd. The North Face Business Part 1 Kids Group MD
Kishi Beniko
NPO Japan Holistic Beauty Association Representative / Wellness Producer
Jungo Kanayama
SIW executive producer

■ 17:10 – 17:40
Cultural strategy in the web3 era
We have invited Mr. Murakami, Director General of the Digital Agency, to discuss what kind of civic services and civic culture will be in preparation for the Web3 era in Japan, and how they will scale to the rest of the world.
Keisuke Murakami
Director General of Digital Agency Director of Service Group for Citizens
Kazuhiko Chuma
KDDI CORPORATION Business Creation Headquarters Deputy General Manager, Web3 Business Promotion Office General Manager, LX Strategy General Manager

■ 18:00 – 19:00
How to create a new future
The next-generation prophets, who are attracting attention both domestically and internationally, will talk freely about the ideal scenario for the 21st century. We look forward to keywords that update the present with a bold way of thinking.
Yusuke Narita
Assistant Professor at Yale University / Economist / President of Hanjuku Virtual Co., Ltd.
Tokido
Roth Z! Affiliated professional gamer
Kazuhiko Chuma
KDDI CORPORATION Business Creation Headquarters Deputy General Manager, Web3 Business Promotion Office General Manager, LX Strategy General Manager
Jungo Kanayama
SIW executive producer

[4F] Exhibition booth
<FUTURE GATEWAY> The Future Lifestyle Envisioned by Advanced Consumers and KDDI Research Institute
Based on the concept of "throwing away the concept of throwing away garbage", we propose a design of how to let go of things and a lifestyle that anyone can practice upcycling.
In addition, during the mini-talk session held on the 5th floor on the day of the event, we will introduce a new style of food, "Climatarian," which takes climate change into consideration.

<Bunka Fashion College x KDDI> Digital exhibition of apparel and order sales of works
With the aim of nurturing creators who will lead the fashion industry in the future, we will be exhibiting digital content planned and produced by Bunka Fashion College industrial merchandising course third-year students, as well as accepting orders for some of the works.

Implementation overview

Name:SOCIAL INNOVATION WEEK SHIBUYA 2022
Date:Tuesday, November 8, 2022 to Sunday, November 13, 2022
Admission fee:Free
Producer:Jungo Kanayama (Representative Director of Shibuya City Tourism Association) / Shinko Osada (Director and Secretary General of Future Design Shibuya)
Organizer:Future Design Shibuya General Incorporated Association
Co-organizer:Shibuya Ward
Supported by:Ministry of Education, Culture, Sports, Science and Technology, Tokyo Metropolitan Government, Shibuya Ward Federation of Store Associations, Shibuya Ward Tourism Association

Special Partner:The Nippon Foundation
Conference Special Partner:Nippon Telegraph and Telephone Corporation/KDDI Corporation
Conference Partners:Tokyu Corporation / Tokyu Land Corporation / MIXI Co., Ltd. / Goldwin Co., Ltd. / Salesforce Japan Co., Ltd. / Aoyama Trading Co., Ltd. / Asahi Beer Co., Ltd. / Sumadori Co., Ltd. / E. Design Insurance Co., Ltd. / DAZN Japan Investment LLC / Kao Corporation / Kose Co., Ltd. / Koala Sleep Japan Co., Ltd. / Kokumin Kyosai coop (National Federation of Workers' Mutual Aid Co-operative Associations) / Ajinomoto Co., Inc. / Adecco Co., Ltd. / New Balance Japan Co., Ltd. / Co., Ltd. INFORICH (ChargeSpot)/ Mars Japan Limited (BE-KIND)/ mederi Inc./
Shibuya Idea Conference Partners:Nekino Co., Ltd. / Dai Nippon Printing Co., Ltd. / Adobe Co., Ltd. / A&A Co., Ltd. / Hakuten Co., Ltd. / Kaijirushi Co., Ltd. / Kyoto City / Panasonic Corporation Electric Works Co., Ltd. / Plus W Co., Ltd. / Shibuya Joshi International School / STU Co., Ltd. / Tokyu Construction Co., Ltd. / Nonpi Co., Ltd.
Partners:Axis Consulting Co., Ltd./Fellows Co., Ltd./Geek Pictures Co., Ltd./JIBUN HAUS.
Media Partners:BUSSINESS INSIDER / OPENERS / Qetic Inc. / Shibuya Keizai Shimbun / Shibuya Radio / J-WAVE / PR TIMES / FINE PLAY / MASHING UP / Lifehacker
Collaborative events:Shibuya Arts Festival/ Tokyo Snow Festival/ TGC teen/ Kita-Shibu RUN/ Farmβ/ MASHING UP Conference
Planning and Production:SOCIAL INNOVATION WEEK SHIBUYA Executive Committee
Official website:https://social-innovation-week-shibuya.jp/

*Depending on the spread of the new coronavirus infection, the venue and method of each program may change at any time.
* Programs and speakers are subject to change without notice.