The "Shibuya Smart Drinking Project" was launched on June 29 in collaboration with Sumadori Co., Ltd., which promotes a variety of drinking styles called "Smart Drinking *".
At SOCIAL INNOVATION WEEK 2021, which was co-sponsored by Shibuya Ward last year, a cross-talk on the theme of smart drinking, “Idea Session｜Shibuya x Smart Drinking,” led to the launch of this project.
At SUMADORI-BAR SHIBUYA, which will open on June 30, and from now on at universities in Shibuya Ward, based on the concept of "smart drinking," we will hold educational seminars for university students, hold various workshops, and disseminate information. We will hold events.
In response to the increase in street drinking and deterioration of etiquette due to corona damage, we will prevent alcohol troubles such as street drinking and intoxication by raising awareness through smart drinking seminars and disseminating responsible drink culture, and it is clean and safe.・ We will contribute to creating a safe and attractive environment for Shibuya (shopping streets, etc.).
Shibuya Smart Drinking Project
Organizer: Future Design Shibuya / Sumadori Co., Ltd.
Sponsored by: Shibuya Ward / Shibuya Ward Tourism Association
Supporting companies / organizations: KDDI Co., Ltd./Tokyu Land Corporation / Tokyu Land Corporation / Parco SI RAF Project Co., Ltd./Shibuya Television Co., Ltd./Jissen Women's University / Kokugakuin University Gakuin Tomo Keizai Kai
Cooperation: Shibuya Ward Shopping Association Federation / Shibuya Center Shopping District Promotion Association
What is smart drinking?
Asahi Beer Co., Ltd. recommends "how to drink" in various situations and situations, such as those who drink / do not drink, those who can / cannot drink, when they want / cannot drink, and when they do not dare to drink. We will expand the choices of "" and promote the development of products and services and the creation of an environment in order to realize a society that can accept diversity.
About "SUMADORI-BAR SHIBUYA"
It is a bar operated by Sumadori Co., Ltd. that people who "do not drink / cannot drink" can enjoy. As part of the "Shibuya Smart Drinking Project", we also offer original cocktails developed in collaboration with university students.
SUMADORI-BAR SHIBUYA Official Instagram: https://www.instagram.com/sumadoribar.shibuya/
