To celebrate the unique commonalities with Shibuya, the sports and lifestyle brand "Oakley" collaborates with the Shibuya Ward official souvenir business.

Press release

In the Shibuya Ward official souvenir business, collaboration with the sports & lifestyle brand "Oakley" has been realized. Eyewear, T-shirts, caps, and this specially made dog lead will be available in Oakley stores and online stores starting September 30th.

In June 2020, Oakley opened the first global flagship store in the history of the brand in Shibuya-ku, Tokyo. The brand story that Oakley's brand name was named after the dog that the founder Jim Jannard had at the time of its founding is still being told. Speaking of Shibuya, the statue of Hachiko is also a symbol, so this collaboration collection (HACHI collection) digs deep into Oakley's roots and is a special place to set up the world's only global flagship store as a brand, Shibuya The collaboration was realized by celebrating the unique commonality with.

Oakley, which has always supported the community all over the world, produced a part of the profit in collaboration with the Shibuya Ward official souvenir business that returns a part of the profit to solving problems in Shibuya and community development, and a part of the profit of the HACHI collection is Through Future Design Shibuya, we will give back to solving problems in Shibuya and community development (cleaning activities in the city, conservation of public spaces, etc.).

HACHI collection

Of the HACHI collection, Type 3 Frogskins is limited to the Oakley Store Shibuya, and Frogskins with the other type of Shibuya engraved can be purchased at the official online store and other Oakley stores in Japan. am. The apparel collection includes T-shirts and caps printed with HACHI and the cityscape of Shibuya, as well as this specially made dog lead.

HACHI collection
HACHI collection

Both apparel and eyewear will be on sale exclusively at Oakley Store Shibuya from September 30, and only Frogskins Type 1 with the Shibuya cityscape will be on sale at the official online store and Oakley stores in Japan.

Oakley Official Online Store: https://www.oakley.com/ja-jp

OAKLEY
Established in 1975. A sports and lifestyle brand headquartered in Foothill Ranch, California, USA.
"Everything in the world can be improved and will always be done" -Inheriting the spirit of founder Jim Janard, we challenge to develop technology that creates new technology. To date, it has generated more than 800 patents worldwide and has established itself as a leader in the eyewear industry. Its high quality is evidenced by the fact that it is used by top athletes in all sports genres. In addition to eyewear, we also have various items such as lenses with genuineness and apparel.