I want to liven up Shibuya culture together — 《People》 will send out the leading content every day
The web media project "Shibuya Culture Scramble" jointly launched by Future Design Shibuya and PROJECT ONE (representative: Yuichiro Nomoto) has started.
From the desire to enjoy Shibuya culture with various people who gather in Shibuya, such as people who live in Shibuya, people who come to play, people who work in Shibuya, people who learn, people who like it from afar, etc. This is a media project that creates opportunities and places where you can feel the charm of this city again. People with various values who create the culture of Shibuya will introduce their favorite Shibuya through this media, and will draw the outline of the vague “Shibuya-ness”.
The main content is updated daily, "Wear To Go? -Where are you fashionable when you're calm?". Apparel brand shop staff, stylists, creators, musicians, athletes, etc., including people related to Shibuya, appeared and talked about their favorite shops and their reasons, fashion and lifestyle when going there. I am. By attaching a tag decided by the person who appears on the page, the person's individuality can be expressed, and the user can search for people who have similar information and hobbies and tastes. We plan to continue to develop various contents in the future.
We will continue to communicate with the people who appear in "Shibuya Culture Scramble", increase the number of friends = "Crew" who enjoy and liven up Shibuya culture together, and aim to foster deeper city pride for those who spend time in Shibuya. ..
Shibuya Culture Scramble https://shibuya-culture-scramble.com
Founder of Shibuya Culture Scramble
Shinko Osada Chairman of Future Design Shibuya General Incorporated Association
Future Design Shibuya was established with the slogan "Shibuya Ward, a city that changes the differences." With the aim of co-creating and implementing the future of the city with a mechanism that has never been seen before. At the very moment when the third year starts, the new coronavirus hit Shibuya directly, exchanging opinions with various people about the future of the city and the city and our activities, and the entertainment, fashion, food and drink that has driven the culture of Shibuya. We received a lot of awareness and encouragement from activities such as crowdfunding that support industries such as hairdressing and beauty.
At that time, I felt that there are limits to what each individual can do, even though there are many people who cherish the culture that Shibuya and the city are proud of. If Shibuya is characterized by a city where people with so many feelings gather, everyone who gathers there will play a leading role, from people who live, people who work, people who come to play, and people who are interested. This culture scramble is the result of thinking about activities that can be connected with each other.
SHIBUYA CULTURE SCRAMBLE is a place where people who gather in the city and culture are connected and co-created with Shibuya as the keyword, and there are various ways to participate. First of all, I would like to start a small action with someone who is interested.
Founder / Co-Editor of Shibuya Culture Scramble
PROJECT ONE Yuichiro Nomoto
I started the challenge with the desire to be involved in the excitement of the city of Shibuya (shops and culture).
In essence, to create excitement, create horizontal connections, connections that transcend industry, opportunities to utilize each other's strengths as team Shibuya, and situations where various people are involved as parties (performers (Crew) play the leading role, etc.). I think it is important to keep going.
It may just be an ideal. However, there is today from the day I decided to challenge even one person. Then, I was able to work with Future Design Shibuya, and the contents were deepened together, and the number of supporters gradually increased.
Now is the production.
"People" who love Shibuya from afar are also one of the creators of Shibuya culture. With that in mind, I hope everyone can enjoy Shibuya culture together and liven up the excitement.
I believe that it will lead to the vitality of the city and the vitality of Japan.
Co-Editor of Shibuya Culture Scramble
General Incorporated Association Future Design Shibuya Tasuku Amada
What kind of city is your favorite Shibuya? If it is the city of Shibuya that accepts diverse personalities, the appearance of "Shibuya" is not exactly the same for everyone, and even if you say "Shibuya culture" in a word, the appearance is actually very vague. am.
A variety of Shibuya statues for each and every one of the parties who enjoy and create the culture of this city. By introducing them in this media, I would like to vaguely depict the outline of this vague and lovable Shibuya culture. What kind of city is Shibuya that everyone likes? I want to be a medium where you can find your own answer by looking at the accumulation of various Shibuya images.
I wish I could become a city where everyone can say how they like Shibuya. I think everyone's thoughts and culture will deepen even more.
Comments from Crew
Daiki Tanaka
Inflight., Co. Ltd CEO / Sports Anchor
I am a resident of Shibuya, started a business in Shibuya, and love Shibuya, so I would like to enjoy and liven up Shibuya culture together.
I hope that it will become a medium that creates and conveys an atmosphere that can only be created in Shibuya, a special and unique world view, and value.
https://shibuya-culture-scramble.com/article/587/
Yayoi Daimon
Singer, Song Writer, Artist
Diversity Shibuya packed with Tokyo! I want you to know a lot about this culture.
From a free city to Asia to the world!
https://shibuya-culture-scramble.com/article/600/
Hiroyuki Moriyama
CEO of Ordinary Co., Ltd. Owner of MUSIC BAR berkana
It would be great if we could find a new "connection" with this media in a situation where "connections" are becoming more and more dilute due to the corona disaster.
https://shibuya-culture-scramble.com/article/1050/
Shibuya Culture Scramble Media Overview
feature:
1. We specialize in "Shibuya Ward and" people "and send out content with" people "as the leading role every day.
2. "Tags" and "words of speech balloons" that represent the characteristics of the characters
3. Not only store information, but also story-like introductions such as reasons for recommending introducers, and abundant photo article composition in which introducers also appear Established: April 2021
Operation: General Incorporated Association Future Design Shibuya / PROJECT ONE
URL: https://shibuya-culture-scramble.com/
Instagram:@shibuyaculturescramble
PROJECT ONE
Announced in Paris in 2010, with the launch of Creative Magazine, which has expanded to 15 countries around the world, started activities as a design studio.
We design and produce a wide range of design areas such as graphics, web, products, steel, and movies in one stop with Brain, who has specialized knowledge. In addition to that, we also provide branding and marketing support, and provide comprehensive direction.
Creative magazine published in Paris in 2010: http://a-one-1.org/theater_1/1_think/journal_1/
