The first is a collaboration with Shibuya Font and Heral Bonnie as a welfare initiative.
The Shibuya Ward official souvenir project "SHIBUKURO" project jointly conducted by Future Design Shibuya Co., Ltd. and Dai Nippon Printing Co., Ltd. has started an initiative in collaboration with artists with disabilities by utilizing a part of the funds collected so far. increase.
Under the slogan "Move the future with Shibuya's owl", the "SHIBUKURO" project develops original bags with a message unique to Shibuya, and a part of the profits generated from colorful original tags (¥ per colorful tag). Equivalent to 100 * The amount of money and the method of participating in activities may change depending on the initiative) This is a project to return to Shibuya's problem solving and community development. Since the start of the project in June 2019, we have collaborated with more than 30 companies and organizations including the world's leading global companies and popular fashion brands as partners, and have developed a total of more than 10,000 tags. Based on the Shibuya Ward basic concept, the collected funds will be returned to 7 fields A to G (A child-rearing / education / lifelong learning, B welfare, C health / sports, D disaster prevention / safety / environment / energy, Based on (E space and community design, F culture / entertainment, G industry promotion), we plan to give back to all themes without being biased toward themes.
This time, as the first initiative, we will start two initiatives focusing on the theme of B welfare, which Shibuya Ward is also focusing on.
The first is the production, exhibition and sale of collaborative works with Shibuya Font. Infinite possibilities of design by combining Shibuya font, which is made into public data by Manabu students in Shibuya, designing letters and numbers drawn by people with disabilities who live and work in Shibuya as fonts. Present.
The second is to commercialize and sell works drawn by artists with disabilities in collaboration with Helal Bonnie Co., Ltd., a welfare experiment unit that aims to create a new culture starting from welfare. Utilizing the fund, we will produce a "SHIBUKURO" tote bag with the artist's work printed on it, and return the sales revenue to the artist while transmitting it at the POP UP SHOP.
Shibuya font exhibition event
Title: Exhibition of Shibuya Font and Fukufuku Plus that revolutionized the manufacturing of people with disabilities
Exhibition date: May 23rd (Sun) -May 31st (Mon), 2021 11:00 to 17:00
Exhibition venue: Shibuya Cast Space (1 minute walk from Exit B1 of Shibuya Station, 1-23-21 Shibuya, Shibuya-ku, Tokyo)
No advance reservation required / free admission
Exhibits: Products using Shibuya font (custom suits, eco-bags, interior panels, etc.) / Framed art of art for people with disabilities / Papier-mache souvenirs using 3D printers, etc.
"Exhibition of Shibuya Font and Fukufuku Plus that innovated the manufacturing of people with disabilities" Information site:
https://fukufukuplus-exhibition.peatix.com/
Shibuya font x SHIBUKURO tote bag limited release
A tote bag with a design created by collaboration between Shibuya font and the creators of Shibuya is on sale at the online store.
Release date: June 1, 2021
Items for sale: 3 types (limited quantity)
Price: 2,200 yen (tax included)
Sales site: "SHIBUKURO" online store https://shibukuro.stores.jp
Product name: crossing culture
font: moyaifont
design: Imagine that diverse people and values that go and go scrambled will create Shibuya up to now and will create Shibuya in the future. (YOU MAKE SHIBUYA) Multicolor expresses the individuality of each, and the line expresses the people who mix.
Product name: Hachibra
font: qttofont
design: The cityscape of Shibuya that changes every day. Aiming for a city where Hachiko, who is always staring at the same scenery in the same place, will want to walk.
Product name: Colorful
font: qttofont
design: Shibuya font, which cannot be produced with general fonts, brings out the unique cuteness of the font to make it more artistic. Power the difference.
HERALBONY POP UP SHOP in Shibuya Scramble Square 4F
Two tote bags, "Collage of colors and numbers" drawn by Kaori Sakurai (belonging to the natural club) and "Elephant with love" drawn by Takahiro Himura (belonging to the natural club). We sell a limited number of collage products used in the design of.
Schedule: May 19th, 2021 (Sunday) -June 16th, 2021 (Wednesday)
Location: Shibuya Scramble Square 4th floor
For more information on POP UP, please visit the HERAL BONY website or SNS.
Official HP: http://www.heralbony.jp
Official Twitter: @heralbony (https://twitter.com/heralbony/)
Overview of SHIBUKURO PROJECT
"SHIBUKURO PROJECT", one of the Shibuya Ward official souvenir projects jointly started by Future Design Shibuya and DNP in June 2019, creates an opportunity to create social actions that lead to the future of Shibuya through "Shibuya's Owl". , We continue to send out the charm and message of Shibuya to the world. Equivalent to 100 yen per colorful tag (the amount of money and how to participate in activities may change depending on the initiative), through Future Design Shibuya, solving problems in Shibuya and community development (cleaning activities in the city and conservation of public spaces) Etc.).
SHIBUKURO PROJECT: http://shibukuro.jp
Recruitment of supporters
「SHIBUKURO」プロジェクトに共感・賛同する企業・団体を随時募集しています。サポーターとして、渋谷区公認の「SHIBUKURO」タグを使用したコラボレーションバッグを制作し、渋谷のまちづくりへの貢献と、オリジナルメッセージを、渋谷の街から社会に発信することができます。
お問い合わせ：shibukuro@fds.or.jp
