The first is a collaboration with "adidas Originals SUPERSTAR DOG atmos" HACHIKO "" released from the sneaker select shop "atmos".
Future Design Shibuya (hereinafter, Future Design Shibuya) utilizes the local resources of Shibuya Ward with the cooperation of Dai Nippon Printing Co., Ltd. (hereinafter, DNP) and sends its appeal and message to the world. , We will start the "YOU MAKE SHIBUYA Souvenir" project as a new initiative of the "Shibuya Ward Official Souvenir Business" that returns a part of the profits to the region. The first collaboration was realized at "adidas Originals SUPERSTAR DOG atmos" HACHIKO "" released from the sneaker select shop "atmos". From "SHIBUKURO PROJECT", which develops original bags, we will expand the range of initiatives and aim to solve regional issues and promote social actions in Shibuya.
background
While Shibuya Ward is positioned as one of the leading cities in Japan where diverse cultures and values are concentrated, the cost and human burden of solving the garbage problem, maintaining the landscape, and improving the infrastructure such as ensuring safety are also increasing. To deal with these regional issues, we will utilize the local resources of Shibuya Ward to create a social movement, while creating new profits and returning part of them to Shibuya Ward to solve and sustain regional issues. The "Shibuya Ward Official Souvenir Project" has begun, aiming for possible management. In the "SHIBUKURO PROJECT" that started in June 2019, we will contribute to the town development of Shibuya and send out original messages from the city of Shibuya, including efforts to return the collected funds through collaboration with Shibuya font and Heral Bonnie. I went.
Overview of "YOU MAKE SHIBUYA Souvenir"
Shibuya Mirai Design and DNP have adopted the Shibuya Ward official souvenir system that returns a part of the profit to the town and society, and certified the applied projects that meet the target conditions for the efforts to embody local resources, Shibuya We will provide the logo mark of "YOU MAKE SHIBUYA Souvenir" officially certified for future design. By collaborating with companies and organizations that actively support the solution of issues in Shibuya Ward and regional revitalization, and producing and selling sales products and novelty products with the logo mark, we can foster a city brand and improve its value. At the same time as connecting, it embodies social significance through its widespread use.
The logo mark, which looks like a heart or a valley in Shibuya, represents U (YOU: you).
Future Design Shibuya Official Certification Criteria
Things and things that meet the following conditions and incorporate the Shibuya Ward official souvenir system that returns part of the profits to the town and society
・ Utilize local assets (things, things, people unique to Shibuya)
・ Sales and distribution locations include Shibuya Ward or the virtual Shibuya area.
・ Efforts to contribute to the promotion of any of the A to F Shibuya Ward Basic Concepts
(A Childcare / Education / Lifelong Learning / B Welfare / C Health / Sports / D Disaster Prevention / Safety / Environment / Energy / E Space and Community Design / F Culture / Entertainment)
the next deployment
In the future, we will encourage a wide range of companies and organizations to participate in this project, and develop products and services that convey the charm of Shibuya Ward while coordinating with creators related to Shibuya and events unique to Shibuya Ward. We plan to expand the circle of activities. In addition to real stores and events, we aim to further develop our business, including selling products with certification marks on the virtual market and experiencing things. Regarding the regional return costs collected by the "Shibuya Ward Official Souvenir Project", we will strengthen our approach to solving regional issues and at the same time provide an opportunity to think about regional issues. From this year, we plan to openly solicit uses and vote for returnees.
The first collaboration project
The sneaker select shop "atmos" developed by Text Trading Company Co., Ltd. has released "adidas Originals SUPERSTAR DOG atmos" HACHIKO "" with the logo mark of "YOU MAKE SHIBUYA Souvenir" officially certified by Future Design Shibuya on the insole.
Please see here for details.
