Large-scale art project “SHIBUYA IN PROGRESS” developed by Shibuya Ward x private companies x startups

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The consortium "Shibuya Startup Deck", which supports startups through industry-government collaboration between Shibuya Ward and private companies, and the startup Embedded Blue Co., Ltd., which was adopted in the project, will open the construction site in Shibuya from Thursday, February 16th. We will hold an art project “SHIBUYA IN PROGRESS”, which is regarded as a place where the future begins.
Art project URL: https://shibuya-in-progress.com

Outline of art project “SHIBUYA IN PROGRESS”

The first cultural project of Shibuya Startup Deck was Embedded Blue, a creative company that connects art and business. This time, a construction site in Shibuya will be the stage for the exhibition of works, and 11 new works created by three up-and-coming artists (KAZUSA MATSUYAMA, Ryosuke Misawa, and Mino Watabe) who are attracting attention around the world will be exhibited. The original artwork drawn by the artist is available for purchase. Applications can be made by lottery entry from a special site that can be accessed from the QR code installed around the work. The work purchase/application/payment system will be jointly developed and provided by Embedded Blue with ArtX Co., Ltd. (https://lpc.theartx.app/) for this project.

Name: “SHIBUYA IN PROGRESS”
Participating artists: no particular order
-Kazusa Matsuyama https://www.kazusamatsuyama.com
-Ryosuke Misawa https://www.ryosuke-misawa.com
- Mino Watanabe https://minowatabe.weebly.com/

Kazusa Matsuyama
Ryosuke Misawa
Mino Watanabe

Release period: February 16th to February 28th, 2023
* Depending on the exhibition location, the exhibition after the above will continue.
*Exhibition dates are subject to change without notice.
Exhibition location: Shibuya station Temporary enclosure for construction sites, pillars

Instagram: https://www.instagram.com/shibuya_in_progress/

Organizer: Embedded Blue, Shibuya Startup Deck
Sponsored by: ABeam Consulting Co., Ltd., General Incorporated Association Art Of Deal, TECHFUND Co., Ltd.
Tokyu Corporation, Nine Gates Co., Ltd., White Card Co., Ltd.
(honorifics omitted, alphabetical order)
Co-sponsored by: General Incorporated Association Shibuya Ekimae Area Management, SOCIAL INNOVATION WEEK SHIBUYA 2022
Sponsored by: Shibuya Ward
Support: Tokyo Metropolitan Foundation for History and Culture Arts Council Tokyo
("SHIBUYA LIVE ENTERTAINMENT SHOWCASE" participation program sponsored by JDDA)

Comment from Sho Kataoka, Representative Director of Embedded Blue
I am grateful to have this opportunity for a small startup that has just started. Our company advocates “continuing to create cultural richness with sustainability”. At the same time as announcing ideas and plans, we will develop infrastructure and funding mechanisms for sustainable activities, and implement a new flow of money for art and cultural art activities in society. Please pay attention to us, Embedded Blue, and the up-and-coming artists representing the era participating in this project.

Comment from Ms. Akiko Miyamoto, Manager of Shibuya Ward Industry, Tourism and Culture Department
This initiative is a project born from the "Shibuya Startup Deck" established in November 2020 with the aim of strengthening the startup ecosystem in Shibuya Ward through public-private partnerships. About a year and a half ago, a member of Shibuya Startup Deck proposed a project idea. After that, the project was successfully launched with the help of various people involved.
This time, "Embedded Blue" to collaborate with was selected from among 19 companies that applied. The area in front of Shibuya station is still under development. There may be some people who feel sad or hopeful about the ever-changing scenery of Shibuya. This time, the artist drew such Shibuya under the theme of SHIBUYA IN PROGRESS. I think that it will color the city with such a work that makes you feel Shibuya in the future.
We will continue to create a field where startups can easily promote their business, and aim to make the city more prosperous by implementing new ideas and services of startups in the city.

Shibuya Startup Deck (SSD)
Shibuya Startup Deck (commonly known as SSD), a consortium of Shibuya City and private companies, is a team that supports the development of startups through industry-government collaboration. The name comes from the deck of a skateboard, and is associated with Shibuya, the mecca of street culture. It has the meaning of becoming.

Approximately 150 companies with a proven track record participate as SSD members, and based on their own real entrepreneurial and management experience and specialized knowledge, they not only give advice on Shibuya Ward's startup support policy and ensure its direction. , we help startups grow through the provision of specific “places” and projects.
Homepage: https://shibuya-startup-deck.studio.site