Greetings for 2022
Future Design Shibuya is to implement a town development project in collaboration with multiple actors, to solve various social issues and design a new future of Shibuya while maintaining and developing the depth of Shibuya's bosom that allows diversity. Was founded in. In close cooperation with Shibuya Ward, in order to accelerate the realization of the basic concept that Shibuya Ward is aiming for, we have been promoting various businesses and disseminating Shibuya to Japan and the world.
The Future Design Shibuya is now in its fifth year, and its social reputation is increasing. This is also thanks to the understanding and cooperation of companies, regional organizations, educational institutions, affiliated local governments, and everyone in Shibuya Ward. And thank you from the bottom of my heart.
This year, Shinko Osada will be appointed as the new secretary general, and we will build a more fulfilling system. We will continue to develop activities to discover, nurture, and create the diverse values of Shibuya, and disseminate them both domestically and internationally. Thank you for your continued support.
Hideki Koizumi, Representative Director, Future Design Shibuya General Incorporated Association
Notice of new secretariat system
Shinko Osada was appointed as the new Secretary-General at the Board of Directors meeting held on March 22, and we would like to inform you of the new structure of the Secretariat as follows. Kazumasa Osawa, the former Executive Secretary, will be involved in the business of Shibuya Service Corporation, and we look forward to your continued support.
<New secretariat system>
Secretary General Shinko Osada
General Producer Jungo Kanayama
Consultant Mika Kinko
Consultant Natsuhiko Kubota
Consultant Taichi Goto
Advisor Norio Sudo
Takiko Kumagai, General Manager of Corporate Division
Management Department General Manager Yasuko Saji
Greetings from the appointment of the secretary general
I was newly appointed as the secretary general of Future Design Shibuya, which is the 5th year since its establishment in 2018. Future Design Shibuya started in the middle of 2017 by volunteering to help the organization start up, and when it officially started up, as a director and deputy secretary general, I have been leading individual projects from the organization management. Although it is an activity in Shibuya Ward, an iconic city that represents Japan, we have taken on various challenges in order to design the possibilities of the city while such an organizational form hardly exists in Japan.
Half of the four years were activities in Corona, but always conscious of the motto "THINK-> ACTION", the number of partners and projects has increased, the range of activities has expanded greatly, and the significance of FDS's existence gradually has gradually increased. You can now understand. As with activities outside, the organization itself is quite wide in terms of age, gender, background, etc., and it is one of the activities ahead of the times that it is composed of members that symbolize diversity including work styles. There is.
I think there are many things that I lack, such as the experience of the past secretary generals at the Shibuya Ward Office, the specialized knowledge in administration, and the connection with the local community. The position of secretary general is a lot of pressure, but while valuing one's own personality, remembering to thank everyone who participates in and supports FDS, we will further cooperate with Shibuya Ward and further for society. I sincerely hope to promote meaningful activities, so I look forward to working with you.
Past reference articles (Future Design Shibuya, thoughts put into the first three years)
https://fds.or.jp/voice/07osada/
Shinko Osada, General Incorporated Association Future Design Shibuya Secretariat
Biography of Secretary General Shinko Osada
Joined Red Bull Japan in 2007 after working at AT & T and Nokia as a sales, marketing and public relations officer for telecommunications and corporate systems. After 10 and a half years as Chief Marketing Officer and Chief Marketing Officer (CMO), he worked to establish the energy drink category and spread brands and products to the market, and left the company in 2017.
Since its establishment in 2018, he has been promoting project activities to design various possibilities of the city as a director and deputy secretary general of Future Design Shibuya. He is also the project owner of Shibuya 5G Entertainment (including virtual Shibuya), Next Generations, Souvenir and Women`s Wellness Action, and the executive producer of Social Innovation Week Shibuya (SIW). At the same time, as a representative of NEW KIDS Co., Ltd., he actively engages in career support activities such as marketing / PR related advisors, Metaverse Japan representative director, marketer career association director, and women's double-income support company. His books include "Athletes x Brands: How to Create a Sports Scene that Shares Impression and Excitement" (Sendenkaigi / 2020), and Future Design Shibuya Edition / Book "Continuing to Change! Shibuya Town Development" (Kosakusha / 2021).
