Date and time: Friday, November 1st, 21:00 to 23:00
Venue: TSUTAYA O-EAST Bldg. 5F Special Venue
Speaker:
Jungo Kanayama (Representative Director of Shibuya City Tourism Association / Director of Future Design Shibuya)
Shinji Asakawa (President and CEO of Artimage Co., Ltd.)
Zeebra (Shibuya City Tourism Ambassador Night Ambassador)
Usuki Ankiko (TEAL Inc.)
Yorito Kamada (NEWSKOOL)
Ayako Nagaya (an inc.)
Ryotaro Muramatsu (NAKED Inc.)
Producers, creators and artists involved in nightlife as the opening session of WHITE NIGHT WEEK SHIBUYA with the theme of "Economic promotion and cultural promotion at night from Tokyo / Shibuya" at the special venue on November 1st, TSUTAYA O-EAST Bldg. A talk session was held with five experts.
Future Design Shibuya Director Kanayama said, "Shibuya is night culture, but I want to learn what kind of state is healthy in the nighttime economy." This session started with the greeting, "What is the content of the nighttime economy?" Discussion on the theme of "What? What does the country actually think?"
Taking the catchphrase "Japanese night is wasteful" on the homepage of the "Nighttime Economy Promotion Council" where one of the speakers, Mr. Nagatani, serves as a director, he gives an opinion on "the position of nighttime in a wasteful country". The exchange took place first.
First of all, Mr. Nagatani touched on the cases of European cities such as London, which has a successful experience of the nighttime economy at the time of the Olympic Games, Berlin, Amsterdam, which has the position of mayor of the night "Night Mayor", and Mr. Nagatani. There wasn't much continuity, such as the fact that the content couldn't be allocated even if we partnered with a local travel company or railroad company. "Turn off the fire.
Also, when comparing and talking about the nightlife of Tokyo 30 years ago when it was booming, such a reference is also made.
"In Japan, fashion for going to clubs was popular, and in the past, not only young people but also adults played energetic at night," (Mr. Usuki).
"There used to be a wind business law, but there are some things that were overlooked because young people were playing happily. But now, the wind business law has been amended, and we must make use of it to create economic effects as a nighttime economy. Also, it's time to think about how to implement it, not just discuss it. "(Mr. Asakawa)
Muramatsu responded to the problem that Japan does not have a “night landscape” to see compared to Europe. “We are creators, so we just take action. In Tokyo, everyone, including the government and residents, is the charm of this city. If you don't notice it, it won't change. "However, in order to realize such a thing, he also pointed out the practical problem that the security cost is higher than the production cost for the production of night content.
On the other hand, Mr. Asakawa says, "The fact that the government and police have to respond to the complaints of the residents may be one of the reasons why we cannot enjoy the night."
Regarding the night scenery, "Young people now can browse the Internet and pinpoint what they like and enjoy. There are other things that you can enjoy than staying in the club until 5 am." Mr. Kamada, who is the younger generation among the speakers who spoke. "But I think it's our job to make something that can be enjoyed at night."
Regarding the youth's departure from the club, Zeebra points out that "while the brand reception is becoming a" party ", the current club is becoming less novel, with no decorations just for the day." ..
In addition, Mr. Usuki said, "It may change with the times, and we should come up with ideas according to the current lifestyle."
After that, the topic was "Expanding content" in the nighttime economy, triggered by the story that "I think public spaces have the appeal of inviting people at night."
Regarding Japan, which has stricter regulations than Europe, Mr. Muramatsu said, "The city will not be attractive unless you try to make it nice. The functional aspect of the city is important, but it is tasteless and odorless. If you do, the charm of the city will not develop, "he said, and they also talked about the laws that lead to the regulation.
"The Labor Standards Law and the Fuei Law are old. We need to review them in those times." (Mr. Asakawa)
Furthermore, Mr. Asakawa acknowledged that in order to promote the nighttime economy, it is necessary to promote the food culture that reflects Japan's unique and detailed creativity, which is the purpose of tourists visiting Japan.
Taking sushi and Japanese food as examples, he says that "Japanese craftsmanship that foreigners cannot do is a unique creative part." "It is similar to Japanese city pop, which has been re-evaluated overseas in recent years. The fineness of city pop born in the 1980s is now being received by foreigners visiting Japan, and there are many foreigners who go around the city of Shibuya in search of such records. The fineness of food, music, and art. Is recognized overseas, and the promotion itself has been done. However, isn't it true that Japanese tourists know what is delicious to eat? That's not the case, and the promotion for that part is still sufficient. No. In promoting the nighttime economy, that part will be an issue in the future, "he said, citing the part of Japan's strengths that are now recognized overseas, and then" further from now on. " I also touched on the part "What do you need?"
In this way, while opinions are being exchanged on "how to utilize existing cultural resources for the nighttime economy?", It is necessary to establish a "night fellow" as a research institute for the nightlife economy in the future. Was also mentioned.
Regarding that, Mr. Nagatani says, "If entertainment is like a nightclub-centered overseas nightmeyer, it may not be sufficient for the various ways of spending the night in Japan." "In order to respond to the diverse night culture of Japan, we should set up nightfellows for each occupation and set up a forum for discussion," says Zeebra.
In the final stage of the talk, Mr. Asakawa proposed to establish a Night Fellow Preparatory Committee. In response, Kanayama expressed a positive attitude toward the realization of the Night Fellow System, saying, "We will gather opinions and proceed with the project from next year."
