On June 19th, we held a 2024 business briefing at TOKYO CULTURE CULTURE, inviting Future Design Shibuya 's participating partners, co-creation partners, collaboration partners, and related organizations.
Approximately 120 people attended the event, and it was a successful and meaningful opportunity for attendees to share the thoughts and visions behind each project that FDS is working on, as well as network with each other.
INDEX
– Greetings from Representative Director Koizumi and Deputy Shibuya Ward Mayor Sugiura
– Secretary General Osada explains the business policy for 2024
– Description of each FDS project
– Greetings from FUTURE DESIGNER Yasuhiko Nomura
– Greetings from Shibuya Ward Mayor Hasebe
– Introducing our new directors
– Greetings from FUTURE DESIGNER Yasuaki Sakyo and Natsuo Sato
– Introducing new member companies
– Social gathering
- Closing remarks
Greetings from Representative Director Koizumi
Starting this year, we will be welcoming three new members as directors, further enhancing our organization. Future Design Shibuya is a rare organization in Japan that is putting co-creation urban development into practice. Please actively participate in the projects we will introduce below.
Greetings from Sae Sugiura, Deputy Mayor of Shibuya Ward
Shibuya Ward intends to put its efforts into such public-private partnership projects, and I am very much looking forward to today's explanation.
Greetings from Director and Secretary General Osada and explanation of the policy for 2024
Now in our seventh term, our partner companies have increased to about 130, and we have been working hard to develop the city in collaboration with many companies. We will continue to strive to create culture and foster a community through collective impact. This year, we will be promoting three businesses and 12 projects. We hope to have more partners participate.
Future Design Shibuya Kanayama explains about "Social Innovation Week (SIW)"
We would like to divide the program into two - a social design program and a culture creation program - and create programs through dialogue with various member companies, present them together, and create projects.
Consultant Kubota, Mr. Minoru Eito of Osaka University, and Mr. Satoshi Matsuda of Daikin Industries, Ltd. explained the "Shibuya Green Shift Project" launched by CNUD.
We heard about the specific actions that will be taken this year based on the discussions at last year's SIW.
Producer Saiki explains about "Children's Third Place: The Library of the Future"
We called on members to offer programs based on the corporate program examples we have in place every Tuesday, Wednesday, and Thursday.
Producer Kitamura of Aoi Pro explains "School of the Future"
Following the Shibuya Ward announcement of the concept for the school of the future in 2022, and following discussions and workshops at SIW, we heard about the progress of the project.
Producer Sawada explains about the "What if Project"
This year's Moshimo Festival will incorporate the four main elements of a festival - seeing, eating, learning and playing - and we hope to create a solid exhibition space for what-if events.
PR Manager Kumagai explains about the "Shibuya Good Manners Project"
By working with various stakeholders, not only through cleaning activities but also by getting involved in social issues that individuals can solve, we hope to form a community and increase the number of people who feel attached to Shibuya.
Producer Kanno explains about Sasahata Hatsumachi Lab
We would like to collaborate in the Sasahatahatsu area to share the IoT technology and know-how of companies, aiming to create a city where companies and the local community can work together to create something new.
Producers Akiba and KEITA explain the Shibuya Playground project
This year, we are hoping to make the things that have grown like cut flowers at each event take root for the first time, and we are planning to open for the first time in February 2025 a place where the street sports community can gather, a studio-like thing.
Producer Kobayashi explains our wellness actions
We discussed the actions we will take this year, centering on the women's wellness survey we conducted in Shibuya in March of this year. All members can participate as "supporting companies."
Producer Yamaba and Mr. Motoda of Smart Drinking Co., Ltd. explain the "Shibuya Smart Drinking Project"
He spoke about co-creating project events (collaborating with universities and companies), responsible drinking seminars, and holding events in stores.
Producer and Dai Nippon Printing's Mr. Tadashira explains about "Virtual Miyashita Park"
This year, we will continue to promote educational themes and collaboration with other regions. We are considering ways to enable seniors, child-rearing generations, and people with concerns to interact in a virtual space.
Mr. Miura from KDDI Corporation explains about "Virtual Shibuya Halloween"
This year, we are working with the Good Manners Project on the concept of "new experiences through the fusion of real and virtual" to plan events that will contribute to the ward and society.
Mr. Hamakita from Kewpie Corporation gave a greeting and spoke about the launch of the Urban Farming Project.
Greetings from Mr. Nomura of Future Designe
In addition to the creation of this ecosystem, the Social Innovation Week allows for contact with many people, and the results of discussions there become projects. Shibuya Ward's issues are brought up and solved there. And what gives it power is that the participants from various companies are doing a great job of multiplying the issues of their own companies with the issues of Shibuya.
Message from Shibuya Ward Mayor Hasebe
I think they felt that various projects are becoming more active. I hope that they will continue to connect with each other and create new things.
Afterwards, a social gathering was held.
First, we introduced the new directors.
From the left, Ms. Mikako Kawazu, Executive Director of Seibu Shinkin Bank, Mr. Kenji Matsumoto, Executive Director, and Ms. Kaori Matsuzawa, Deputy Mayor of Shibuya Ward
Next, there was a crosstalk between Sakyo and Sato from Future Designe and Kanayama.
Yasuaki Sakyo (Representative Director, Shibuya University, a specified nonprofit organization / Representative Director, Managing Nonprofit Association)
He introduced us to various projects that have been launched in Shibuya, such as the Sasazuka 15 Houses.
Natsuo Sato
EVERY DAY IS THE DAY Creative Director / Co-CEO
He said that he believes the next standard lies in the existing value of the city and the things that are happening now in the city, and that he would like to help grow it.
Afterwards, we introduced all the companies that have joined as member companies this year.
Tatsuya Shigemura, Koyu Rentia Co., Ltd.
Kazuhiko Ueno, Tipness Co., Ltd.
Mr. Satoshi Nakajima, AddElm Technology Co., Ltd.
Philip Morris Japan, LLC
Mr. Yoshikazu Noto, Yamaha Corporation
The chat time was a great success.
Finally, on behalf of the member companies, Mr. Katsutoshi Hamasaki, Head of the XR Communication Business Development Unit, Content & XR Communication Headquarters, Dai Nippon Printing Co., Ltd., gave a speech.
He said he hopes to contribute to solving social issues through co-creation.
It was a long three-hour event, but we would like to thank everyone who participated.
We will work together with our partners in each project to contribute to the development of the Shibuya area.
Thank you for your continued support this year.
