A live program "Talking About" that discusses what the live entertainment industry and cities should do for the "present" and "future" for the survival of culture and business, and the reality of facing each other in the long-running Corona disaster. With / After CORONA 2 ｜ Current status and future of live entertainment ”was delivered on April 14th (Wednesday) at SUPER DOMMUNE.
<Part 1 | Issues and solutions for large-scale music festivals>
Kazuyoshi Sakaguchi (Creative Man Production, Japanese Music Department Manager / Western Music Promotion Department)
Yusuke Matsumoto (Space Shower Networks Event Producer, SWEET LOVE SHOWER General Producer)
Koichi Suzuki (Representative of Earth Garden)
Moderator: Tomonori Shiba (music journalist)
In the first part, we will welcome three key people who support the Japanese music festival culture, and we will put into concrete measures taken to hold festivals and live performances at Corona Severe and to hold it in this situation. He talked about his thoughts, including photos of the site.
The current situation at festivals and live concerts is difficult to understand until you actually go there. Under such circumstances, it is a meaningful talk that you can know how the site is safely prepared.
<Part 2 | Dance Music Festival Issues and Solutions>
Shuichiro Iwanami (MUTEK)
Masahiro Tsuchiya (Rainbow Disco Club)
Moderator: Tomonori Tachikawa (Freelance Music PR)
Seen from the second part
The second part is a talk focusing on holding dance music events. Two events that have been popular in Japan for a long time, "MUTEK", which was a seated audience event and online distribution in parallel last year, and "RAINBOW DISCO CLUB", which was a 12-hour special live distribution with CG last year. Organizer is on stage.
They talked about the reason why they were particular about online distribution even after struggling, on the other hand, about the value of the real field that will increase through the corona disaster, and the hope that can be found in the hybrid holding of real and online, and the new that is born because of the corona disaster. It was a talk to explore hints of various possibilities.
<Part 3 | How the entertainment industry and the city should work together to create culture>
Tatsuya Nomura (Chairman of the Japan Music Producers Federation | Hip Land Music Representative)
Tasuke Kono (Producer, Shibuya La.mama)
Kazuto Yamazaki (Hip Land Music Executive Officer | FRIENDSHIP. Producer)
Kotaro Saito (Musician | Composer | Music Producer)
Susie (Musician | Gohobi)
Moderator: Shinko Osada (Director, Future Design Shibuya)
In the third part, Osada will be the moderator from Future Design Shibuya, and will talk about the current situation for live houses and artists, and the ideal way of new live music distribution from the "virtual live house" currently being held.
While it is said that the profits of the live entertainment industry in the corona sword are reduced by 80% in normal times, from the remarks of artists Saito and Susie, the corona sword is a time when "it is important to think and move by yourself". In other words, it can be seen that it is a "possible opportunity."
Under such circumstances, a project that is exploring a new form of live distribution is being distributed at a live house created in "Virtual Shibuya" as one of the uses of the support money sent to "YOU MAKE SHIBUYA Crowdfunding". Event "YOU MAKE SHIBUYA VIRTUAL MUSIC LIVE". We are releasing 100 sets of live performances including artists recommended in collaboration with live houses in Shibuya in the form of an immersive music experience.
The music experience that you can use your avatar to descend from the virtual Shibuya city to the underground live house, go to the front row and applaud if you enter the floor through the entrance has the same excitement as a real event. , Said Mr. Nomura, Mr. Yamazaki, and Mr. Kono, and Mr. Saito and Mr. Susie said.
"It makes sense to send music from Shibuya using the city brand Shibuya. What you can do because it is Shibuya."
"In the future, we will be able to have two-way communication between artists and customers, and we would like to actively participate and improve together."
It was a talk that raised expectations for the development of a culture that could be called a live distribution culture in the future.
<Part 4 | Present and future possibilities of online events>
Moment Tokyo x VJ REZ
H2KGRAPHICS
Moderator: Naohiro Ukawa (DOMMUNE | Current "current" artist)
Part 4 focuses on the rapidly developing field of XR. Collective, which promotes the realization of XR festivals and AR & VR clubs, held a talk about new possibilities of online events under the direction of Mr. DOMMUNE Ukawa, who is also a pioneer of video expression in the club scene. As much of the live entertainment continues to move to virtual space, he talked about how XR is showing its appeal and how digital is involved and fused with analog.
Through the program, which consists of four parts and lasts for about four and a half hours, what was commonly talked about was the possibility of entertainment in the digital space and the combination and fusion with the real space. Not only is it pessimistic that events in the real world cannot be held as before, but it is also important to consider it as an opportunity to explore the possibilities of creating new expressions and experiences.
It can be said that we are in an era where we can look at the process of development while experiencing various avant-garde projects and enjoying what kind of entertainment we can meet in the future through this turbulent era.
