Shibuya Ward Tourism Association, Future Design Shibuya, KDDI Co., Ltd. are looking ahead to the 5th generation mobile communication system "5G" era, with the theme of "updating the city of Shibuya with entertainment and technology". We will start the "Shibuya Entertainment Technology Promotion Project" to discover and disseminate the charm of.
As the first step, in line with "SOCIAL INNOVATION WEEK SHIBUYA 2019", on September 12, 2019, AR and Visual Positioning Service (VPS) technology will be utilized to create "virtual Shibuya" with digital information. We will carry out a demonstration experiment of "Digital Transformation (DX)" to be superimposed on "Shibuya".
When you hold a smartphone equipped with a dedicated application over the city of Shibuya, restaurant information etc. will be displayed in AR, and various objects floating in the air will lively color the city, and you can enjoy digitally updated Shibuya. is.
This demonstration experiment will be conducted jointly with the open innovation R & D organization "DG Lab", which KDDI has participated in since 2018 as part of its strategic alliance with Digital Garage Co., Ltd.
About this project, Ken Hasebe, Mayor of Shibuya,
"In the Shibuya Ward basic concept that Shibuya Ward has set as a city planning vision for the next 20 years," a city that continues to create new culture "," a city that crosses various cultures as a cultural scramble crossing ", and further in Shibuya We aim to be a "Creative Cultural City" that constantly disseminates the current state of cultural activities to the world.
By combining KDDI's technology and open innovation, we expect that the evolution of the city of Shibuya can be accelerated. "
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