The social and cultural design festival "SOCIAL INNOVATION WEEK 2024 (hereinafter referred to as SIW2024)" will be held from Friday, October 18th to Sunday, November 10th. This year, we will be partnering with Asahi Breweries, Ltd. and Sumadori Co., Ltd. to implement a variety of programs.
Following a discussion on "diversity of drinking styles" at an idea session held at SIW in 2021, the Shibuya Smart Drinking Project was launched at SUMADORI-BAR SHIBUYA, which opened in June 2022 and is operated by Sumadori Co., Ltd. (a joint venture established by Asahi Breweries and Dentsu Digital). Aiming to realize a society where diversity of drinking styles is respected, activities to promote diversity of drinking styles in collaboration with industry, academia, government and local communities are beginning to create a new drinking culture in Shibuya.
At SIW2024, there will be a fashion show hosted by Bunka Fashion Week and a presentation on smart drinking as thought by Generation Z. In addition, Sumadori Inc. will host a pop-up bar called "ZERO by SUMADORI-BAR" for three days only at Harappa on the fourth floor of Tokyu Plaza Harajuku "Harakado."
SOCIAL INNOVATION WEEK 2024 https://social-innovation-week-shibuya.jp
Asahi Breweries, Ltd.https://www.asahibeer.co.jp/smartdrinking/
Smartdrinking Co., Ltd.https://www.asahibeer.co.jp/smartdrinking/company/
Shibuya Smart Drinking Projecthttps://shibuya-smartdrinking.jp/
<SIW FES> Venue: Tokyu Plaza Harajuku "Harakado" 4F Harappa
■11/8 (Fri) - 11/10 (Sat) 11:00 - 21:00 (LO 20:00)
ZERO by SUMADORI-BAR
SUMADORI-BAR SHIBUYA, which has a store in Shibuya Center Street, will be holding a pop-up at Harappa on the 4th floor of Tokyu Plaza Harajuku "Harakado" for a limited time. On the day, students working at SUMADORI-BAR SHIBUYA (=Sumadri Ambassadors) We will also be selling specially created, limited-time drinks that can only be enjoyed here.
*We do not sell to persons under the age of 20.
*Take-out only available
<Organizer> Shibuya Smart Drinking Project
<Provided by> Sumadori Co., Ltd., Asahi Breweries, Ltd.
■11/10 (Sun) 12:00~/16:30~
fashion and cheers
Bunka Fashion College and Sumadori will be holding a fashion show. The outfits will be inspired by the drinks served at "SUMADORI-BAR SHIBUYA," a non-alcoholic bar where you can experience Sumadori. Please look forward to the new expressions that combine fashion and the diversity of drinking styles.
*This content is for people aged 20 and over.
*This program will have age restrictions in place to prevent people under the age of 20 from drinking alcohol.
*This content does not encourage drinking alcohol. Also, no alcohol is served.
<Organizer> Shibuya Smart Drinking Project
<Provided by> Sumadori Co., Ltd., Asahi Breweries, Ltd.
■11/10 (Sun) 13:00 - 15:00
Gen Z's thoughts on smart drinking
Gen Z, who are just starting to drink alcohol, learned about smart drinking and considered measures to make the world a more interesting place. The theme was "SUMADORI change the future." The details will be presented at SIW.
[Smartbird]
Launched in 2022, Sumadori has been working towards social implementation in 2023. Rather than bringing about major changes, we hope to open the door to a bright future for each of us by recognizing and respecting the individuality and diversity that exists today. In 2024, Sumadori has been doing things, combining things, and experimenting to create a better society together with Generation Z, who will lead the future.
<Speakers>
University students (Aoyama Gakuin University, Takeda Masaru Seminar, Atomi Women's University, Kanto Gakuen University, Jissen Women's University, Teikyo University, University of Tsukuba, Bunka Fashion College)
*This program will have age restrictions in place to prevent people under the age of 20 from drinking alcohol.
<Organizer> Shibuya Smart Drinking Project
<Provided by> Sumadori Co., Ltd., Asahi Breweries, Ltd.
■11/10 (Sun) 15:30~16:15
Smart Drinking ~Industry-academia collaboration project~
We will discuss with the professors the goals and challenges that each project will face in order to realize Smart Dreams through industry-academia collaboration.
<Speakers>
Sumadori Co., Ltd. Motoda
Junichi Nakatani, Associate Professor, Faculty of Economics, Kanto Gakuen University
Takashi Yoshimoto, Associate Professor, University of Tsukuba
Bunka Fashion College Professor Yoko Yamaguchi
*This program will have age restrictions in place to prevent people under the age of 20 from drinking alcohol.
<Organizer> Shibuya Smart Drinking Project
<Provided by> Sumadori Co., Ltd., Asahi Breweries, Ltd.
<SIW MARKET> Venue: Yoyogi Park B District Event Square
■11/2 (Sat) - 11/3 (Sun) 10:00 - 16:00
Responsible drinking for Generation Z
We will hold a seminar on proper drinking to learn about various things related to alcohol, such as "What does it mean to be drunk?" and "What is a constitution that can tolerate alcohol well?", as well as a patch test to find out your own constitution to tolerate alcohol. We will also have a craft experience in the same space.
*This content will be available every 30 minutes during the event.
*Patch tests cannot be performed on people under the age of 20.
*People under the age of 20 can also participate in the craft experience.
＜Organizer＞Future Design Shibuya General Incorporated Association
<Cooperation> Shibuya Smart Drinking Project
<SIW FES> Venue: SIW Official YouTube (live streaming available/archives available)
■11/7 (Thu) 19:00-20:30
Shibuya x Smart Drinking
Smadori = Smart Drinking At SIW2021's "Idea Session | Shibuya x Smart Drinking," a diverse group of participants unique to Shibuya discussed the smart drinking culture, bringing us to an era where everyone, whether they want to drink alcohol, can't drink, or choose not to drink, whether they drink or don't, can smartly choose the appropriate alcoholic or non-alcoholic drink to suit their constitution, mood, and the situation.
Three years have passed since then, and we will hold a "reunion talk" to look back on how smart drinking culture and the market have evolved, as well as past efforts and changes in the world.
<Speakers>
Ichiro Miura (Director of Innovation and Marketing Lead, KDDI Corporation)
Suzy (curator and radio personality)
Ryoji Tateishi (CEO of TATEISHI Co., Ltd. (Tateishi Gakubuchi Store) 4th generation)
KAIRI (human beatboxer)
ARISAK (photo artist)
Motoda Osamu (CEO, Sumadori Inc.)
Shinko Osada (Director and Secretary General Future Design Shibuya General Incorporated Association / Executive Producer of SIW)
<Organizer> Shibuya Smart Drinking Project
<Provided by> Sumadori Co., Ltd., Asahi Breweries, Ltd.
About SOCIAL INNOVATION WEEK 2024
Name: SOCIAL INNOVATION WEEK 2024
Date: Friday, October 18th - Sunday, November 10th, 2024
Admission fee: Free (some programs require a fee)
Producers: Jungo Kanayama (Representative Director of the Shibuya Ward Tourism Association) / Shinko Osada (Director and Secretary General of the Future Design Shibuya Association)
Organizer: Future Design Shibuya General Incorporated Association
Co-organized by Shibuya Ward
Sponsored by: Ministry of Economy, Trade and Industry, Tokyo Metropolitan Government, Shibuya Ward Tourism Association, Shibuya Redevelopment Association
Partners: Tokyu Corporation, KDDI Corporation, PRIME VIDEO, Kokumin Kyosai Coop (Zenrosai), Asahi Breweries, Ltd., Sumadori Corporation, Tokyu Land Corporation, Mitsui Fudosan Co., Ltd., LIVE BOARD Inc., AOI Pro. Inc., Axis Consulting Co., Ltd., R-Beads Inc., ARTTOKEN, INFORICH Inc., Avex Inc., NHK Technologies Inc., Kao Corporation, Kose Corporation, Samurai Partners Inc., JT, Oshiete AI by GMO, Shibuya Television Inc., Daikin Industries, Ltd., Osaka University, Daiko Co., Ltd., SIGNING, Niantic, Inc., Dai Nippon Printing Co., Ltd., Dentsu Digital Inc., New Balance Japan Inc., Nikken Sekkei Ltd., hacomono Inc., MAJOLICA MAJORCA, Yamaha Corporation
Official website: https://social-innovation-week-shibuya.jp/
