Following the Shibuya Ward "Zero Nuisance Street Drinking Declaration" issued in September 2023, the Shibuya Good Manners Project was launched to make Shibuya Ward a safe and secure city. Throughout the year, we work with various stakeholders to solve social issues such as not only nuisance street drinking, but also smoking on the street and littering. While the city itself has become lively again and many visitors, including foreign tourists, are enjoying the city, many issues regarding manners on the street are increasing. Following last year, we are looking for partner companies and organizations that will support the activities of the Shibuya Good Manners Project in 2024 and solve problems together throughout the year.
About the Shibuya Good Manners Project
In cooperation with various stakeholders, we aim to foster a culture of enjoying the creation of a safe, secure and clean city in Shibuya, and to jointly solve social issues such as nuisance street drinking, street smoking and littering throughout the year, thereby creating new value.
https://shibuya-good-manner.com/
Activity content
1. Regular cleaning activities
Held twice a month in Shibuya Center Street
②Information dissemination and awareness-raising activities
Spreading awareness messages using outdoor advertising and owned media
③ Implementing co-creation projects
Implementing collaborative projects and sending messages with supporting companies, organizations, and artists
④Event collaboration activities
Cleaning and awareness-raising activities in conjunction with events held in Shibuya Ward
⑤ Data utilization
Measure effectiveness by visualizing data such as the number of cases of street drinking
⑥Digital measures
Raising etiquette awareness for young people and foreigners, etc.
As part of the “Shibuya Good Manners Project,” in collaboration with transcosmos and EbuAction, we are launching the “Shibuya Good Manners Challenge feat. Fortnite,” an initiative to address the manners issues facing Shibuya Ward, such as street drinking and littering, which have become hot topics in recent years, using the gaming metaverse platform “Fortnite,” which is widely used by young people and overseas users.
We are also looking for partners to support and co-create this project.
About "Shibuya Good Manner Challenge feat. Fortnite"
This initiative is a new year-round initiative of the Shibuya Good Manners Project, and through a gaming experience utilizing “Fortnite” co-created with Gen Z creators, it aims to raise awareness of good manners among young people and foreign visitors to Japan while having fun in the metaverse, thereby encouraging beautification of the city and a change in awareness of manners.
Project Background
In recent years, Shibuya Ward has seen an increase in nuisance behavior, such as drinking and smoking on the street and littering. Especially during events, many people gather, and urban security functions such as crowd management need to be strengthened. The problem is not that people gather, but that the nuisance behavior of some visitors has become a social problem as it causes damage to local residents and surrounding stores. In response to this situation, we have launched the "Shibuya Good Manners Project" as part of our efforts to strengthen our activities to create a safe and secure city, and are working to solve social problems in a co-creation style with various stakeholders. Under these circumstances, in order to raise awareness and raise manners in a new way among young people and foreign visitors to Japan, we have planned a gaming experience project using "Fortnite" based on the ideas of Gen Z creators, and we hope to change the city's awareness and spread the message while having fun.
Initiatives and projects (partial excerpt)
①Create and publish a game on Fortnite aimed at foreigners/young people
Many Fortnite players are from Generation Z and Alpha, but many of the creators are from the same generation as well, so the project will involve young people in co-creation projects aimed at solving social issues.
[Game Overview]
The game is set in a city that has become uninhabitable for humans due to being overflowing with garbage and creatures derived from garbage, and players struggle to restore the city to a clean, comfortable and safe place.
Planned release date: November 1, 2024
*This work is not sponsored, supported, or administered by Epic Games.
② Hosting online events throughout the year
Online events will be held throughout the year. The game's difficulty and cityscape will be changed according to the event, and influencers will broadcast the game. The first online event is scheduled to be held in mid-December.
About Fortnite
Fortnite is a game metaverse popular among young people, with over 500 million active users worldwide and over 5 million monthly active users in Japan. There are multiple modes, such as the iconic Battle Royale, the action-packed Build from Scratch to create your own experience, and the "Creative Mode" where players can create their own worlds, allowing you to play in a variety of worlds.
Play is available on PlayStation, Xbox, Switch, Android, PC, and cloud-based game distribution services.
For more information, visit https://www.fortnite.com.
"Shibuya Good Manners Project" Partner Recruitment
We want to spread the "Shibuya Good Manners Project" to make Shibuya Ward a safe and secure city. We are looking for partners who agree with this idea.
Services offered
Displaying the logo on the official website and at awareness events, etc.
We would like your support and cooperation.
Participating in cleaning activities, donating goods, co-creating awareness activities, etc.
<Shibuya Good Manners Project Briefing>
Date: Wednesday, July 24th, 1pm - 2pm
Method: Online (Zoom)
Application: https://forms.gle/9ZZHYfggDv6m745X6
※7月22日（月）締切
※お問い合わせはこちら info@fds.or.jp
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transcosmos inc.
Company name: transcosmos inc.
Address: Sunshine 60, 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Business content: CX integrated marketing/contact center business/digital marketing business/global EC business/BPO business/metaverse business
URL: https://www.trans-cosmos.co.jp/
※トランスコスモスは、トランスコスモス株式会社の日本及びその他の国における登録商標または商標です
※その他、記載されている会社名、製品・サービス名は、各社の登録商標または商標です
▶トランスコスモスが運営するメタバースのビジネス活用を支援する「メタバース情報局 by transcosmos」：https://transcosmos-meta.jp/
EbuAction Inc.
Company name: EbuAction Inc.
Address: 2-10-34 Kami-Osaki, Shinagawa-ku, Tokyo City Court Meguro Building 4, No. 104
Business description: Operating a business that supports the provision of solutions through Fortnite, Roblox, etc., and jointly operating the metaverse production studio "BORDER" with NEIGHBOR Co., Ltd.
*"EbuAction" is not sponsored, supported, or operated by Epic Games.
