Porsche "Taikan" x MIYASHITA PARK Sustainable Project started as the first project
Future Design Shibuya announces that it will carry out a joint project with the theme of "sustainability" with Porsche Japan Co., Ltd., which has been producing innovative sports cars for over 70 years.
Future Design Shibuya is based on diversity and inclusion in order to lead to the sustainable development of Shibuya Ward, and collects ideas and talents of various people who gather in Shibuya, such as people living in Shibuya, workers, learners, visitors, etc. And promote open innovation in the city. And Porsche announced the first fully electric sports car "Taikan" with high environmental performance and unparalleled overwhelming performance in order to update the sports car to the next generation, further evolution and innovation with sustainable solutions I am aiming to promote it.
This project aims to convey the image of both parties who support the idea of "co-creation for a sustainable future" while inheriting the tradition and transforming toward the future. We will carry out efforts to deepen the future image of sustainable culture that both parties envision, with a special pop-up of "" and a perspective that is compatible with Shibuya's entertainment such as art and music.
The first joint project is a 1,000 m² lawn that crosses the sky of Shibuya, which opened on the 4th floor of MIYASHITA PARK for 9 days from September 19 to 27, 2020 in collaboration with the public space research project in Shibuya Ward. In addition to the special pop-up of Taikan that utilizes the park facility space of the open space "SUSTAINABLE EXPERIENCE IN MIYASHITA PARK", we will deliver artwork and playlists inspired by "Sustainability" shared by Taikan and Shibuya.
Taycan pop-up
Porsche's first fully electric sports car "Taikan" with zero CO2 emissions and "SUSTAINABLE EXPERIENCE IN MIYASHITA PARK" surrounded by comfortable nature. Under the theme of sustainability, we will carry out a special exhibition project with a meaning that connects the two aiming for a sustainable future together. Next to the placement, olive leaves, which are also used as an interior material for Taycan, are installed, and the spot with a green arch will be a place of relaxation where you can relax more freely.
ART
"Taycan Art" featuring Taycan will be exhibited at the next-generation lifestyle hotel "sequence MIYASHITA PARK" attached to "SUSTAINABLE EXPERIENCE IN MIYASHITA PARK". "Tay can Art" is produced by YAR and Takuya Kamioka, the leading artists of the next generation. The next-generation sports car that symbolizes the dawn of a new era called Taycan is combined with inspiration from the city and culture of Shibuya, and the theme of sustainability that connects the two is drawn by the artist's interpretation. I will show you the art.
MUSIC
Porsche "Taycan" has enabled a new music experience with Apple Music on the car itself. In addition, Apple Music will offer an Apple Music-only playlist entitled "Sustainable Playlists" with the theme "Where does the stimulus that makes music production inspiration sustainable come from?"
This playlist is created by the new generation "DAN", which pursues Japanese minimal mellow with club sounds, which absorbs the sophisticated sounds of various artists and can be heard at any time.
For those who will play a central role in the scene for the next generation, please enjoy Porsche's playlist full of "inspiration that makes the way you interact with music sustainable" on Apple Music.
Apple Music – Porsche Japan Curator Page
https://applemusic.com/taycan
By incorporating Porsche "Taycan" into a part of the public space, we will challenge a new form of content focusing on sustainability that connects Shibuya and sports cars from the perspective of utilizing park facilities and art and music. We are planning to take various measures in the future, so please look forward to it.
