The opening event "Virtual Harajuku au 5G POP DAY OUT 2021" will be held in collaboration with the Harajuku originator!
A virtual store where you can shop is also open for a limited time!
As a special supporter, Kyary Pamyu Pamyu, who is celebrating the 10th anniversary of her debut, has been appointed to share new possibilities for Harajuku culture.
As the second Shibuya-ku official distribution platform, Harajuku centering on the Jingumae intersection area will open on May 25 (Tuesday) as a new area. To commemorate the launch of the new Harajuku area, from May 25th (Tuesday) to May 31st (Monday), 2021, a virtual store of "atmos" that provides the latest sneakers and clothing will be opened and a new one will be opened. We will hold an event "Virtual Harajuku au 5G POP DAY OUT 2021" that can be co-created with customers, such as holding auditions to discover new stars. In addition, Kyary Pamyu Pamyu has been appointed as a virtual Harajuku special supporter. This year, which marks the 10th anniversary of our debut, we will share new possibilities for Harajuku culture.
Official site https://vcity.au5g.jp/harajuku
In Japan's first local government-approved distribution platform, "Virtual Shibuya," which was launched in May last year, we focused on solving new forms of entertainment in Corona and the social issues of the city of Shibuya through various virtual events. Utilizing that knowledge and know-how, we will virtualize "Harajuku," which is a sacred place for pop culture. Among Harajuku, the realistic cityscape is reproduced in a virtual space centered on the "Jingumae intersection area" where Laforet Harajuku and Tokyu Plaza Omotesando face each other. Under the theme of "CREATING NEW POP CULTURE", we will promote the creation of new Harajuku culture and experience value in the city with Harajuku originators who have created many unique cultures.
In addition, Kyary Pamyu Pamyu, who has attracted attention for her original fashion in the city of Harajuku, made her debut as an artist with street snaps, and is supported as a Japanese pop icon from all over the world, has been appointed as a "Virtual Harajuku Special Supporter". .. This year, which marks the 10th anniversary of our debut, we will share new possibilities for Harajuku culture, which is our starting point, for the development of Harajuku, both real and virtual.
Upon opening, "Virtual Harajuku au 5G POP DAY OUT 2021" will be held from May 25th (Tuesday). This event, along with artists and talents, is a commercial facility that symbolizes Harajuku, "Laforet Harajuku," a sneaker specialty store that has supported Harajuku culture since its dawn, and is still extremely popular, "atmos," a culture unique to Japan. Focusing on "HARAJUKU CULTURE", we will collaborate with facilities and brands that are strongly related to the city of Harajuku, such as "Asobisystem" that is transmitting various new cultures to the world, talk shows and opening EC shops for a limited time. Will be carried out. In addition, the karaoke video / live distribution community app "KARASTA" will hold a next-generation HARAJUKU STAR excavation contest "New Pop Star from Harajuku Contest" based on the concept of Harajuku.
KDDI CORPORATION, Future Design Shibuya Co., Ltd., and Shibuya Ward Tourism Association, which manage the Shibuya 5G Entertainment Project, have no barriers to people with various talents and values through this area. By causing a chemical reaction by the talents of the people who visited and gathered, we aim to be a platform that can transmit new pop culture in the virtual era, and further strive for the sustainable development of the culture and economy of the Harajuku area. In addition, we would like to discuss with local companies, shopping districts, and residents to create a better city.
Ken Hasebe, Mayor of Shibuya Comment
With the spread of the new Corona Will infection, lifestyles and values have changed significantly over the past year. Amid such changes in Shibuya Ward, "Virtual Shibuya" opened in May of last year, and we have been promoting the expansion of culture with new methods. This time as well, we will open a virtual Harajuku as a new area in cooperation with various companies and organizations, as well as the originators who love Harajuku. Harajuku has always been trending as a "pop culture city" that is attracting attention not only from Japan but also from overseas. In the future, by linking with virtual space, I would like to create a Harajuku culture that suits the future and raise the appeal of the city. The difficult situation continues, but Shibuya Ward wants to continue taking on such challenges.
Virtual Harajuku Special Supporter Kyary Pamyu Pamyu Comment
Thank you for choosing us as a special supporter in the year of the 10th anniversary of our debut. The city of Harajuku is a very important place for me. I think it's a difficult situation due to the corona, but I would like to convey the charm of both "real Harajuku" and "virtual Harajuku" to many people all over the world!
About the Harajuku area
With the theme of "CREATE NEW POP CULTURE", Harajuku originator who has created many unique cultures, contents and people who are still transmitting, and participants who visited new culture in collaboration with various companies and media. I will create it.
"Virtual Harajuku au 5G POP DAY OUT 2021"
Date: May 25th (Tuesday) -May 31st (Monday), 2021
Venue: Shibuya Ward official distribution platform "Virtual Shibuya" in Harajuku area
Organizer: KDDI CORPORATION, Future Design Shibuya, Shibuya City Tourism Association
Special cooperation: Laforet Harajuku, atmos, Asobisystem Co., Ltd., mixi Co., Ltd.
Official site: https://vcity.au5g.jp/harajuku
Official SNS: <Twitter> @ shibuya5g
<Instagram> @ shibuya5g
<YouTube> Shibuya 5G Entertainment Project
way to participate:
You can participate in Virtual Shibuya from VR devices, smartphones, and PCs / Macs.
You need to create a free cluster account and install the cluster app for your device.
Create cluster account: https://cluster.mu/
cluster app download: https://cluster.mu/downloads
