In collaboration with New Balance Japan Co., Ltd., Alpen Co., Ltd., and Future Design Shibuya, "Make" work "more active. The new project "Workative Project" of industry-government collaboration was launched on March 29th (Monday).
Recently, the working environment is diversifying, with various work styles such as remote work and telecommuting being recommended. As work styles are diversifying, the workative project makes "working" more active for many working adults. It is an activity that proposes various exercise habits and working styles so that you can become. Based on the results of the demonstration experiment, we will disseminate information so that it can be incorporated by many companies and working adults through various activities such as seminars and events.
Comments from Working Project Members
New Balance Japan Co., Ltd. Takahiro Maekawa
With the diversification of work styles, New Balance Japan has been working from home since March last year, and most of the employees are still working from home. As an athletic brand, we thought that incorporating exercise into our daily working hours would lead to improved physical and mental health and work performance, so we conducted such a demonstration experiment this time. In fact, moderate exercise has improved work efficiency, and good results have been obtained in terms of sleep quality, mental health, and health. We would like to contribute to the promotion of the health of working people by proposing new working styles that incorporate exercise and products that are comfortable and easy to move that can be used in the work scene for people working in the new era. I am.
Alpen Co., Ltd.Saito Tatsuto
In recent years, lifestyles have diversified, and the way we perceive sports has changed significantly. Bicycle commuting, yoga and fitness at home, and walking to the neighborhood are also regarded as sports, and sports are becoming a part of daily life. In addition, as the outbreak and activities are restricted due to the spread of the new coronavirus infection, I think that many people are reminded of the necessity and importance of physical activity in their daily lives.
General Incorporated Association Future Design Shibuya Shinko Osada
Future Design Shibuya is to face the challenges of the city with the diverse personalities gathered in Shibuya in order to realize the future image of "a city that changes the difference from one another" that Shibuya Ward advocates, and all of our partners have further possibilities. We are also working with open innovation to shape it. People's working styles have changed dramatically in the Corona sickness, but there is also a current situation where the physical and mental balance, including myself, is becoming unbalanced. That's why, right now, from this Shibuya Ward aiming to be a "city that makes you want to move your body unintentionally", through the "Workative Project", an initiative to make work more active, we will demonstrate performance to people who challenge daily business including startups and venture companies. I participated in this project because I want you to continue to promote an environment where you can work and work in your own way.
Owarai tarento SISSONNE who experienced workive appears at the media presentation of "Worktive Project"
"I have a chronic illness in my lower back, so I'm stretching to prevent it from getting worse, but it doesn't matter if I wear a suit. It's cool."
Please see here for the results of the demonstration experiment on worktives.
https://company.newbalance.jp/press/2021/p-56143
